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Best Betting Sites UK | New Online Bookmakers

Betting sites licensed by the UK Gambling commission as trusted online bookmakers. New bookies rated and reviewed regularly by experts and long time sports bettors. Choose your new betting site from the list below.

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  • 4.3 / 5 18 Ratings
    The BetMGM Sports sportsbook brings you all the action from the most entertaining sports across the world. BetMGM Review
    • Exceptional customer service
    • New UK Site from a Global Brand
    • Great odds across multiple sports
  • 4.3 / 5 215 Ratings
    Rated #1 Betting app and often best odds to be found on football and racing. Low minimum deposit and great welcome offer to try BetVictor as your online betting site. BetVictor Review
    • Low Minimum Deposit of £5
    • Regularly best for football and horse racing odds
    • Top three ranked bookie for app, BOG and bet builder
  • 4.3 / 5 88 Ratings
    The only sports betting app where any bet you place could be SUPERCHARGED! Kwiff Review
    • Promotions and Loyalty Club
    • Surprise Bets With Cash Payouts
    • Get Supercharged to anything up to 2000x the odds you take
  • 4.3 / 5 45 Ratings
    Your favourite radio station is about to become your favourite betting site with great odds and a wide range of sports to choose from. talkSPORT BET Review
    • Fantastic football offering
    • Plenty of bet boosts across most sports
    • One of the best bookies for Best Odds Guaranteed
  • 4.7 / 5 14 Ratings
    A bookmaker designed for “true sports fans”. Planet Sport Bet is a fantastic betting experience, combined with the very best in sports media and information to help your punting. Planet Sport Bet Review
    • Great customer service
    • Excellent range of promotions
    • One-stop-shop for sports entertainment
  • 4.1 / 5 32 Ratings
    The UK’s leading luxury bookmaker, Star Sports was launched as Star Racing in 1999. Star Sports offers a range of boutique bookmaking services to its discerning clients: Star Sports Review
    • Independent Bookmaker
    • The Best Customer Service and Betting
    • Personal Traders for High Stakes Punters
  • 4.4 / 5 33 Ratings
    An impressive range of sporting events to bet on an equally impressive looking platform bringing freshness to your daily betting. Fafabet Review
    • Excellent free bet club
    • Great Best Odds Guaranteed service
    • Incredible range of sports to bet on
  • 4.1 / 5 33 Ratings
    Sign Up Now To Enjoy Daily Price Boosts, Specials & Free Bet Promotions from BetZone Betzone Review
    • Good In Play betting options
    • Modern and Fresh Betting Platform
    • Innovative Horse Racing Price Display
  • 4.3 / 5 30 Ratings
    Operating since 1997 Goodwin Racing now brings the online punter BetGoodwin for a personal online betting service BetGoodwin Review
    • Second to None Customer Service
    • Super Fast Withdrawals and £5 minimums
    • New Online Betting Site Launched in 2022
  • 4.1 / 5 43 Ratings
    Fixed-Odds, Financial Trading and Spread Betting all in one place. Spreadex Review
    • Lucky 15 Bonuses
    • Acca Boosts and First Goalscorer Insurance
    • Fixed Odds, Spread Betting and Financial Trading
  • 4.1 / 5 156 Ratings
    Quick sign-up and low minimum deposit are just the start. once inside, you find Unibet rival the very best online bookmakers available to UK customers Unibet Review
    • Low £5 Minimum Deposit
    • Super Quick Sign-Up Process
    • Excellent Bet Club For In Play Betting
  • 3.9 / 5 11 Ratings
    Ak bets is a 'Rails' bookmaker bringing customer service and experience to the online market in the UK, for the more discerning customer AK Bets Review
    • Very easy sign-up process
    • Nice “Trader Chat” service
    • Excellent app and website design
  • 4.2 / 5 83 Ratings
    With Low minimum deposits to get your started, BOG and great football acca options, VirginBet is more than a gimmicky betting brand and offer daily price boosts too Virgin Bet Review
    • Daily Price Boosts
    • £5 Minimum Deposit
    • Best Odds Guaranteed
  • 4.0 / 5 101 Ratings
    Betfred is known as the Bonus King as you will regularly find bonuses on multiple bets such as Goals Galore, Double Delight & Hat-trick Heaven. Betfred Review
    • Betfred are the Bonus Kings
    • x3 odds on 1 winner for Lucky 15
    • Great range of football betting markets
  • 3.8 / 5 43 Ratings
    The best range of weekly promotions you'll find online. Quinnbet are rapidly becoming one of the most popular bookmakers newly listed on OLBG. QuinnBet Review
    • Great weekly promotions
    • Excellent free bet club
    • Scores in our Top 10 for three categories
  • 4.2 / 5 77 Ratings
    Parimatch offer live betting on more than 20 sports in 60 countries, with over 200 leagues and 600 sporting events, every day, 24 hours a day. With stats and analysis Parimatch is more than just betting Parimatch Review
    • Serious esports coverage
    • Racing and football offers
    • In-Play betting specialists
  • 4.0 / 5 52 Ratings
    BetUK offer a dedicated offering centered around Football, Horse Racing and Tennis and do it very well. Super Quick App makes things simple. BetUK Review
    • Acca Club
    • Scores in our Top 10 for five categories
    • Best Odds Guaranteed on horse racing and greyhounds
  • 4.2 / 5 54 Ratings
    Styled as the world's finest bookmakers, Fitzdares is now available online. Fitzdares Review
    • Plenty of football-specific bonuses
    • Comprehensive horse racing coverage
    • Imaginative bonuses and offers across different sports
  • 4.0 / 5 38 Ratings
    A new way to bet. A bookmaker that tells if you have the best price, gives you tips, and asks you what features you want. SBK Review
    • Simple Welcome Offer
    • Ranks in OLBG’s Top 10s for four different categories
    • Live odds comparison – see if you’re getting the best
  • 3.7 / 5 57 Ratings
    A new bookmaker offering everything you would expect to make your bets, but adding in new features to stand out from the crowd. Certainly worth a look at the player specials. mr.play Review
    • Play bot betting tips
    • Competitive betting odds
    • Player props and special bets
  • 4.2 / 5 41 Ratings
    Enjoy the best online betting experience at LiveScore Bet. Browse all the latest odds across our huge selection of sports betting markets LiveScore Bet Review
    • Price Boosts
    • Excellent in-play betting
    • Exceptional baseball betting
  • 3.9 / 5 34 Ratings
    Betdaq operates the world's second-largest online betting exchange, along with sports betting and online casino offerings. Initially sold to Ladbrokes in 2013 for €30m and original owner, Dermot Desmond bought it back in 2021 BetDaq Review
    • Innovative Promotions
    • Exchange Multiples Available
    • Must Have Account for Arbitrage Betting
  • 4.0 / 5 3 Ratings
    Family Brand with on-course values who pride themselves as being an Independent Bookmaker DragonBet Review
    • Best Odds Guaranteed
    • Horse Racing Promotions
    • Only bookie in the UK with markets on specific Welsh events
  • 3.8 / 5 17 Ratings
    A new bookmaker offering everything you would expect to make your bets, but adding in new features to stand out from the crowd. Certainly worth a look at the player specials. Luckster Sports Review
    • Cash Out
    • Live Betting
    • Competitive Odds
  • 4.0 / 5 2 Ratings
    Launched by a passionate punter, BresBet brings that 'on-course bookie' feel to the world of Online Sports Betting BresBet Review
    • Great customer service
    • Wide range of racing promotions
    • Aim to take all bets, big and small
  • 4.1 / 5 260 Ratings
    Best odds for Horse Racing using Betfair Sp, the exchange is perfect for traders and getting huge odds on outsiders. Seamless sportsbook use and a cracking Casino, Betfair has everything with one registration. Betfair Review
    • Ranked #1 For Footy Accumulators
    • Must have account for Arbitrage Betting
    • Bigger Horse Racing Odds with Betfair SP
  • 4.0 / 5 256 Ratings
    A fantastic sportsbook with the #1 Rated Weekly FREE BET CLUB. Free Jackpot predictor games with huge prizes and superb eSports betting too. Betway Review
    • Best FREE BET CLUB
    • Free Jackpot Predictor
    • Best Bookmaker for eSports at OLBG
  • 3.8 / 5 21 Ratings
    Bet on sports and esports like never before. Midnite is making betting friendly and fan-first. Call the shots with next level betting Midnite Review
    • Instant Withdrawals
    • eSports Betting at its Best
    • Daily Boosts, Acca, Free Bet and Bet Builder Clubs
  • 4.0 / 5 2 Ratings
    MagicRed has always been one of the top online casinos at OLBG but now you can bet on sports on the platform too. MagicRed Sports Review
    • UK and IE Horse Racing
    • Football Focussed Sports Betting
    • Comprehensive in-play betting coverage
  • 4.1 / 5 14 Ratings
    Luckland online Sports betting is for all Sports fans. With over 20 Sports to choose from, both pre-match & live, they have an extensive coverage of leagues and events from all over the world Luckland Sports Review
    • Cash Out Options
    • Seamless Switching to Casino
    • Good Football Betting Options
  • 3.9 / 5 50 Ratings
    An excellent exchange alternative to Betfair with attractive commission rates. Exchange accumulators set them apart from the rest. Matchbook Review
    • 2% Commission For All Sports
    • Rated #1 Alternative to Betfair
    • Matchbook Accumulators Now Available !
  • 3.9 / 5 61 Ratings
    Superb In-Play betting bookie. If you like betting on football during the game, try Netbet and discover enhancements and special offers. NetBet Review
    • Regular money back offers.
    • Great value enhancements and specials.
    • Wide range of markets available on all of your favourite sports and a leading in-play service.
  • 4.4 / 5 1123 Ratings
    Top rated by OLBG users for years. Ranked as best bookie in more categories than any other. See below for latest account opening offer 18+ t&c's apply, begambleaware.org #ad bet365 Review
    • Rated #1 By OLBG Users
    • Best Football Bookmaker
    • Rated #1 For Bet Builder
  • 4.0 / 5 34 Ratings
    No-frills, bet-smart, online sportsbook, designed to cater to both experienced bettors and beginners alike. The live betting hub is clear-cut, with odds clarity and an intuitive mobile-first design BetTarget Review
    • Great coverage of niche sports
    • Brilliant for basketball betting
    • Amazing market depth across multiple sports
  • 4.6 / 5 8 Ratings
    ZetBet - Your Ultimate Destination for Limitless Fun, Fair Play and Fabulous Wins! ZetBet Review
    • Good Betting Odds
    • Niche Sports Available
    • Extensive Market Coverage for Football
  • 4.1 / 5 18 Ratings
    If you choose to bet with Rhino.bet, you may notice that they are not afraid to do things a little differently. A streamlined approach to coverage allows them to really focus on what matters Rhino.bet Review
    • Price Boosts
    • Casino Mini Games
    • UK Based Bookmaker
  • 4.1 / 5 34 Ratings
    The pools offers betting on sports, casinos, and are home to the original Football Pools Classic Pools £3 million score draw jackpots. The Pools Review
    • Weekly Free Bet Promotions
    • Footie5 £25k free play game
    • Free Bets on Every UK horse race
  • 4.1 / 5 20 Ratings
    Looking for a one stop shop for thrilling sports betting action? BZeebet is your best destination! Created by a diverse group of industry experts with decades of experience, BZeebet is taking online betting to a whole new level Bzeebet Review
    • Fantastic Platform
    • Superb Football Betting Options
    • Cash Out - bet Builder and more
  • 3.7 / 5 23 Ratings
    Lottoland Sports offers you a huge selection of sports betting opportunities from around the globe with competitive odds, match statistics and exciting features Lottoland Review
    • eSports & Virtuals
    • Complete Lottery Betting Options
    • Surprisingly Good Football Betting including BetBuilder
  • 4.2 / 5 17 Ratings
    All British Sports bring the Brilliant back to Bet Builder and a host of other top class sports betting options across not only to British but International sport too! All British Sports Review
    • Football Fast Markets
    • Cashback on 100% of your losses
    • One of the Best Bet Builder Functions
  • 3.8 / 5 27 Ratings
    A bookmaker established for more than a quarter of a century now available for UK customers since 2019 Hollywoodbets UK Review
    • Brilliant statistics page
    • Ranks highly for Acca Insurance
    • Amazing market depth across multiple sports
  • 4.1 / 5 13 Ratings
    CopyBet is a unique UK platform that has it all for successful sports betting – from the new innovative sportsbook to an automated copy betting system. CopyBet Review
    • Two great welcome offers
    • Huge array of basketball coverage across the world
    • Massive variety in sports markets, including pistol shooting, bandy, futsal and water polo
  • 3.9 / 5 65 Ratings
    One of the best Acca insurance products available. Boylesports are hugely popular due to some of the best weekly and big event promotions for registered customers BoyleSports Review
    • Acca Insurance rated best
    • BoyleXtra Loyalty Programme
    • Unmissable football promotions
  • 3.8 / 5 49 Ratings
    10Bet offers a huge range of leagues for football betting, and some very competitive odds. As well as excellent promotions for registered customers. 10bet Review
    • Scores in three OLBG Top 10s
    • Great odds across most sports
    • Plenty of daily promotions & free bets
  • 4.1 / 5 177 Ratings
    Early Payouts, Money back specials and crazy promotions on big sporting events, Paddy Power offers a rewards club and fabulous football betting options. Paddy Power Review
    • The no.1 ranked UK bookmaker for darts
    • Rank in our top 10 bookmakers for nine different categories
    • Plenty of offers, promotions and odds boosts across multiple sports
  • 3.9 / 5 15 Ratings
    DAZN BET provides sports betting to sports fans – adding to the excitement of watching your favourite game and bringing you closer to the action than ever before. DAZN Bet Review
    • TOP Quality US Sport Section
    • Super Low £5 Minimum Deposit Option
    • Fantastic Football betting and Stats Centre
  • 3.8 / 5 43 Ratings
    A far bigger bookmaker than you would expect with fantastic eSport coverage and lots of promotions for registered customers. 32Red Review
    • Huge Sportsbook
    • Top Rated eSports Coverage
    • 39 Sports On Offer Including Niche Sports
  • 4.0 / 5 2 Ratings
    HeySpin bring a fresh new approach to the UK, looking to provide an 'Elite Standard' to Sports Betting HeySpin Sports Review
    • Full Functionality Bet-Builder
    • HeySpin Boost for extra winnings on combo bets
    • Sports Betting, Casino and Live Dealer games under one roof
  • 4.0 / 5 1 Rating
    BetGrouse is a fun sportsbook and casino committed to fair play and mutual prosperity. BetGrouse Review
    • Nice website design
    • Excellent basketball offering
    • Huge range of sports, and great event coverage within those sports
  • 4.3 / 5 15 Ratings
    Highbet offer a wide range of betting markets across a huge range of sports including football and all UK horse racing Highbet Review
    • Really Good Football betting
    • Live Betting including eSports
    • Better than Expected Sports Betting
  • 4.0 / 5 44 Ratings
    The Tote: British gambling company since 1928. Sold to Betfred in 2011. Sold to UK Tote Group in 2019. Largest pool betting operator. Based in Wigan. Tote.co.uk Review
    • Placepot App
    • Tote Ten to Follow
    • Unique Betting Options
  • 4.1 / 5 42 Ratings
    World leaders in sports spread betting, Sporting Index open up a whole new way of betting on sport, maximising your accuracy in your sporting predictions. Sporting Index Review
    • Fixed Odds Betting Now Available
    • Rated #1 Spread Firm by OLBG Users
  • 4.1 / 5 173 Ratings
    Established in 1934, William Hill is a leading gambling corporation operating globally. Offering an extensive range of services such as sports betting, poker, and online casino games. William Hill Review
    • Plenty of odds boosts across multiple sports
    • Rank in our top 10s for ten different categories
    • Live stream horse racing, basketball (NBA), football, cricket and tennis matches through William Hill TV
  • 3.7 / 5 91 Ratings
    One of the UKs largest bookies. Good for horse racing and they price up many antepost races before any other bookmaker. Coral Review
    • Coral App Highly Rated
    • Your Call/Build Your Bet
    • Best Bookie for Cricket Betting
  • 3.9 / 5 42 Ratings
    Often overlooked for bigger brands, Sportingbet offer a great promotion range to registered customers including enhanced odds and acca insurance from their long-standing online offering. Sportingbet Review
    • 5 Team Acca Insurance
    • Horse Racing Yankee Boosts
    • Enhanced Odds Football Accumulators
  • 3.9 / 5 107 Ratings
    Founded in 1886, Ladbrokes, a prominent sports betting brand in the UK, is part of the Ladbrokes Coral Group and provides in-store and online services, complemented by their convenient app. Ladbrokes Review
    • Huge emphasis on security
    • Plenty of daily promotions and odds boosts
    • Enormous range in sports covered, including fishing, surfing and beach volleyball
  • 3.9 / 5 7 Ratings
    Too many Sports? No worries. Choose your favourite, hide the rest. Casumo Sports lets you customise your sports betting experience so that you only see the sports you bet on Casumo Review
    • Good Odds
    • Live eSports Betting
    • Great Design on Both Desktop and Mobile
  • 3.8 / 5 28 Ratings
    Full range of betting options at your fingertips whether you are betting live, today or tomorrow Jeffbet Review
    • Cash Out
    • Promotions
    • Live Betting
  • 3.5 / 5 21 Ratings
    BetStorm has been around since 2021 offering a full sports betting service to customer who like choice and value odds. BetStorm Review
    • Live Betting Specialists
    • Fantastic Football Betting Options
    • Huge Range of Sports to Choose From
  • 3.9 / 5 63 Ratings
    Strong European bookmaker with good coverage of Euro football. With over 20 million users they are one of the biggest bookies in Europe. BWin Review
    • Excellent live streaming service
    • Regular enhanced accas for football
    • Amazing coverage of European football
  • 3.5 / 5 41 Ratings
    Super fast site is great for in play betting with great stats centre and unique offers for registered customers. Vbet are better than expected. Vbet Review
    • Excellent Stats Centre
    • Unique offers for existing customers
    • Their website is really fast, perfect for in-play betting.
  • 3.9 / 5 30 Ratings
    Superb football betting site with statistics, great odds and brilliant live betting options. All topped off with a great selections of promos for registered customers. GrosvenorSport Review
    • Classy Sportsbook
    • Great Selection Of Promos
    • Live Betting A Speciality
  • 3.9 / 5 48 Ratings
    An In-Play betting club and acca promotions mean LeoVegas are great for football betting. Take a look, we think you'll be impressed. LeoVegas Review
    • Acca Boosts
    • In Play Bet Club
    • Superb Football Betting
  • 3.9 / 5 74 Ratings
    The best exchange app available with low commission rates. Smarkets gives Exchange betting and trading a modern feel and is a great alternative to Betfair Smarkets Review
    • Superb Smarkets Betting App
    • Live Odds Data, Charts, and Graphs
    • Better Odds With Low Commission Rates
  • 3.8 / 5 16 Ratings
    TheOnlineCasino has a surprisingly good sportsbook despite the name of the brand. A great sports betting platform to try. The Online Casino Review
    • Huge Range of Sports
    • Don't Let The Name Confuse You
    • Fantastic Football Betting Options
  • 3.8 / 5 35 Ratings
    In-Play football stats are great for helping to make in play bets. Full and Partial cash out means you really can enjoy football betting with Betiton Betiton Review
    • New Sports Betting Site
    • Great In-Play Football Stats
    • Full and Partial Cash Out Options
  • 3.8 / 5 13 Ratings
    Brand new sports betting site for football, horse racing and much much more - Check out Pub Sports welcome offer and options Pub Sports Review
    • Great Football Odds
    • Same Platform Casino Options
    • Wide Ranging Live Betting Section
  • 3.7 / 5 13 Ratings
    BritainBet keeps a slim range of sports and specialises in each with a Casino tagged on for good measure Britain Bet Review
    • New for 2021
    • Live Streaming and Cash Out
    • Excellent selection of rewards and promotions
  • 4.5 / 5 17 Ratings
    It's Fun because it is simple. This mobile optmised sports betting site has Football, Golf, Tennis, US Sports and more Fun Sports Review
    • Wide Banking Options
    • Linked Online Casino
    • Great Live Football Betting
  • 4.2 / 5 11 Ratings
    Yeti have added a slimline sportsbook offering football betting and more alongside the slots and tables in the excellent casino YetiBet Review
    • Easy Navigation
    • Competitive Odds
    • Good Live Betting Section
  • 3.1 / 5 10 Ratings
    One of the freshest UK sportsbooks with a great range of live betting options Monster Sports Review
    • Niche Sports Included
    • Cash Out ready platform
    • Excellent range of Live Betting

The Best Betting Sites In The UK - Our Top Picks Explained

🎃The best betting sites in the UK, our top picks are explained here.  These are the overall top sites according to our team of expert reviewers. 

  1. bet365 bet365
  2. BetVictor BetVictor
  3. Kwiff Kwiff
  4. Unibet Unibet
  5. Parimatch Pari Match
  6. Fitzdares Fitzdares

 

🦹Below is a summary as to why each of these best betting sites have been rated highly. Visit the individual bookmaker review pages for each bookies full review and to read the thoughts of the OLBG members. 

1. bet365 

💦bet365 is the biggest online bookmaker in the World with a reported 35million + customers. bet365 has consistently been rated as the best online betting site by OLBG users for years. In our guides we review betting sites based on many different criteria. 

ಌOLBG user Richerfrantz had this to say about bet365 "The most diversified bookmaker, covering all sports and events worldwide, wide variety of available markets, cash out option, clean design, intuitive, easy to use, among other benefits..."

ProsCons

 ꧙ rated number 1 in our analysis of best football betting sites

 ♕ rated number 1 in our analysis of best bet builder sites

 ꦓ rated number 1 in our analysis of best cash out bookmakers

 🦩 not as good an offering as BetVictor, PariMatch, Betfair or Paddy Power when it comes to Tennis betting

 𓂃 mobile app not rated as highly BetVictor when it comes to mobile betting

 ღ there are much better offerings for casino players


2. BetVictor 

💛BetVictor rates highly in many of our betting site research guides, consistently providing good odds for both horse racing and football. Mobile bettors seem particularly pleased with BetVictor which is backed up from our analysis of the best betting apps where they come out on top.

🅷OLBG user touchofoscar was impressed enough with BetVictor to leave this review "BetVictor is an excellent sports betting site it has a clear and concise layout and allows a multitude of sports and betting angles.  Refreshing that they allow very low stakes and deposits which makes them accessible to even the most cautious punters"

ProsCons

  Top rated site for Tennis betting

  Consistently offers good horse racing odds

 ♏ Rated best mobile experience in our deep analysis

 ꦿ not one of the top bet builder products according to our research

  not one of the best cash out offerings

  no weekly free bet club

3.  Kwiff 

𒁏Kwiff have been making great strides in the UK online betting space with a modern and innovative approach. As a Kwiff user you can be surprised with extra payouts, supercharged bets up to 2000x the odds, promotions and loyalty rewards. If you want to experience a slightly different way of betting, try Kwiff.

🐠OLBG user iambenicto was really impressed with Kwiff stating "I'm using kwiff more than a month.. this bookies for me is the number overall to all bookies . easy to use and reliable for the people who wants to have an easy apps. nice and easy to deposit and withdraw and great offer and a lot of bonuses"

ProsCons

  Unique offerings, promotions and rewards

  Great for Casino games

  Very easy to use site

  Not rated highly for horse racing betting

 🍬 Limited choice of sports and markets compared to some

 ♈ Might not suit more serious punters used to traditional offerings

4. Unibet

▨Unibet shines in football odds & market selection. Known for a top-tier sports betting app & broad market choice for many sports as part of the Kindred Group.

𒊎OLBG user nors noted his experience of how Unibet has been improving as a bookie "Unibet are offering a lot of promos especially on horse racing. Every big festival meeting they come up with something and I am spending more time betting with them ever before. I like the free bet club and extra place specials. If they carry on in this vein I expect I will drop another bookie and use Unibet for other sports."

ProsCons

  One of the best bet builder products

 ℱ Good best odds guaranteed offering for horse racing

  Great free bets club

 🃏 Wasn't rated in our top six for in play bookmakers

  Wasn't rated highly as a cash out bookmaker

  Mobile experience could be better

5. Parimatch

💙Pari Match is a lesser known betting brand, although one of our reviewers pointed out that they have been around for over 17 years. The OLBG user ratings are very strong which is little surprise when you understand that behind the different branding you essential have the same site as BetVictor. Great esport coverage, great in play offering and very highly rated customer service.

༒OLBG user CJMST380 was very complementary in their review of PariMatch "If you like betting on the many different sports or playing casino type games then i would recommend Parimatch UK. They offer markets on the majority of sports with good odds. The website and app layout is very clear and easy enough to use."

ProsCons

  Excellent esports coverage

  Great boxing offering

  Good in play offering

  withdrawal process could be faster

  not one of the best racing products

  could be better for bet builders

6. Fitzdares 

⛎Fitzdares bookmaker is bringing something different to online betting, styled as the Worlds finest bookmaker and has built its brand offline appealing to higher end punters. However the online offering is designed for all stake levels and aims to give you a bit more than other online bookmakers do. It certainly feels like a different experience betting with Fitzdares. 

🔴Monkey321 had this to say about Fitzdares "Fitzdares are a breath of fresh air. The app/site works like a charm, never any weird downtime. They pay out in full in a timely manner and even give a free loyalty bet every week. Not quite sure what more you need. Solid bookie, keep up the good work."

ProsCons

  Unique new offering

 💮 You'll feel more important betting with Fitzdares

  Great horse racing offering/p>

 ♑ not yet got as comprehensive coverage as other bookmakers

  best odds guaranteed not until after 9am

  not in our top 6 football betting sites

7. Star Sports

𓄧Star Sports, UK's top luxury bookmaker, provides unique betting services and is renowned for quality service, large bets, and professional integrity. Particularly strong for horse racing, where the companies roots are based they have extended to offer all sports and political betting too. They join Fitzdares in the only private, luxury bookmakers in this section.

ProsCons

  Horse Racing specialists

  Will lay good bets

  One of the best bookies for Cricket

  Some limitations on niche sporting events

  Lesser known brand

  slower than average withdrawal times

8. TalkSPORTBet

♋Talksportbet is a football-focused, in-play betting expert with superb bet builder. Praised for the range of bets & user-friendly site under the BetVictor platform. Talksport is plainly in the BetVictor Parimatch vein, but does offer unique, football focussed, promotions.

ProsCons

  One of the newer betting brands

  Football focussed and as such a good option

  Good promotions

  Not as established as bigger brands

 𝕴 differing views regarding branding the radio station with a bookmaker.

  Only difference to BV are the promotions

9. Betway

✅Betway, est. 2006, offers sports betting & online casino. Cricket, F1 and Rugby betting are particularly good, and all sports are more than adequately covered. With one of the best free bet club options for regular players, Betway excels at keeping customers happy and feeling important to the brand with communication and rewards.

OLBG member faizi has been particularly impressed, saying :"The best bookmaker i ever found. My experience with betway is excellent. Easy deposit and withdrawal."

ProsCons

 🌊 One of the best Free bet clubs for regular players

  Great Cricket betting options

  Top 10 F1 and Rugby betting sites

 🎃 not yet got as comprehensive coverage as other bookmakers

  Not in the top 10 football betting sites

  No stand out odds

10. 888Sport

𒅌888sport, founded in 2008, excels in NFL betting among a complete range of sports events betting options online. Great with promotions too. 888Sport, of course, offer the full range of sports betting, but particularly come to the fore with feature promotions such as Bet Builder and a Free bet Club, for both of which they feature in our top ten lists

OLBG member maionessy uses 888Sport for football and had this to say "Their offers are really good, the stats on upcoming football matches are excellent and help a lot."

ProsCons

  Top 10 Bet Builder Option

  Top 10 Free Bet Club Options

  Excellent NFL Betting Options

 ꦅ No standout odds for any particular sport outside NFL

  Limited Live Streaming

  Not in the top 10 for horse racing

Top rated bookmakers by OLBG Users

﷽You can see the best rated betting sites in the UK from ratings collected at OLBG by sorting the table above y rating. Members of OLBG have been reviewing the best online betting sites since 2002. Who better to ask which the best online bookmakers are, than those who use them day in day out? 

💞Our members have tried and tested many uk bookmakers over the years and here they share with you their honest thoughts. Each time we add a new bookie to OLBG we ask our users to try it out and review it. This personal experience of using betting sites is valuable. We have highlighted some of these real user reviews in the content on this page as we feel that their feedback is really useful in helping you to choose your new betting account.

The Best Betting Sites By Category

🐓If you place the majority of your bets on one particular sport then rather than the overall best bookie, you may be looking for the best bookie for that particular sport.

The Best Betting Sites By Sport

🐭Here is a summary showing the best betting sites for some of the most popular sports in the United Kingdom, please explore the guides for more detail.

⚽️ Football

The best football betting sites are:

1. bet365

⛦⚽️ bet365 excels in football betting with wide league coverage, top cash out/bet builder facilities, penalties betting, best odds, and global reach.

bet365 stand out in our review of best football betting sites for their huge range of worldwide markets. They claim to be the home of the in play and with the popularity of in play betting on football especially, this really makes a difference to the regular football bettor. William Hill offered some niche markets and an excellent BetBuilder product.🌳Read the full analysis of the best football betting sites

Dan Tracey

What the Expert Says

I always have some weekend interest and that's when bet365 is at its best, of course, I'm always looking for the best price on Spurs!

- Dan Tracey, Data scientist and football editor

2. William Hill

෴⚽️ William Hill rate as one of the best football bookies thanks to huge coverage of world wide leagues whilst not forgetting to offer the deepest range of betting markets for Premier League football betting

3. Paddy Power

🌼⚽️ Innovative specials, football promotions and a super betting app make Paddy Power a superb choice for a football betting site

4. Betway

🐠⚽️ Intrinsically linked to football through sponsorship among other things Betway are a super betting site for football and make it into our top 5 with ease

5. Betfair

🐠⚽️ With the option of either sportsbook or exchange betting, Betfair have long been a great football betting site and offer daily odds boosts and specials in the top games around the world.

ALSO READ

The Best Football Betting Sites

🦩Schleiche confirmed our findings in their bet365 review, stating "Good football odds and the best app layout. My go to bookmaker."

🏇 Horse Racing

The best horse racing betting sites are:

1. bet365

🌳 🏇Bet365 excels in horse race betting with top odds, frequent promos, best odds guaranteed, and extra places in major races.

Ease of navigation, finding selections and making bets are common comments in our bet365 reviews from OLBG users making them a friendly choice as well as great odds and options. A great place to follow EdwinP's top tips

Andy Powell

What The Expert Says

I always look at bet365 when considering my predictions on my horse racing ratings, with Best Odds Guaranteed and extra place specials it is essential to consider whats on offer when I am betting.

- Andy Powell, Content editor

2. Fitzdares

𝄹 🏇 Long time fixture on the rails on racecourses around the country, Fitzdares have launched one of the best horse racing betting sites available

3. Star Sports

🀅🏇 Star Sports have created one of the best horse racing bookmaker sites bringing years of experience of on course bookmaking to mobile devices all over the land

4. BetGoodwin

💝🏇 BetGoodwin grew on course and with telephone horse racing betting, they now provide one of the best horse racing betting sites available to dedicated punters on the sport of kings

5. Betfred

🦄BetFred have a huge legacy as a bookmaker of the Done family, and now are considered the bonus kings in horse racing betting parlance. A great bookmaker for horse racing

Luke90 agreed with our assessment in their review of bet365 and had this to say "Definitely the best bookmaker out there with regards to prices and they give you best odds guaranteed from the day before which is a big one, it always used to be the deciding factor for me. They give odds in the without market for horse racing, not just without the favourite but without the front two."

Betway don't always fair so well for odds but their free bets club which includes horse racing is highly attractive and their top betting features include a range of tote options as well as a good all round betting experience.𓃲Read the full analysis of the best horse racing betting sites

ALSO READ

Best Horse Racing Betting Sites

🎾 Tennis

The best tennis betting sites for UK users are:

1. bet365

🎾 bet365 excels at event coverage and market variety, while also offering live streaming of certain matches, in-play betting, a whole tonne of tennis related promotions, not to mention bet builder options and cash out. But what really singles out Bet365, plus a couple of more, against other tennis betting sites, is their retirement guarantee. You back a player who retires mid-match, you’ll get your stake back.🎃See the full analysis of top tennis betting sites here.

James Banting

Our Tennis Specialist's View

bet365 is second to none when it comes to tennis betting. Their extensive in-play markets across all events throughout the season are a tennis fan's dream who likes to bet and watch the action live.

- James Banting, Tipster competition assistant

2. Paddy Power

🧜🎾 With unrivalled in-play betting options, Paddy Power is worthy of its position in the top 5 tennis betting sites with live streaming and cash out options too.

3. Pub Sports

🐽🎾 Pub Sports is a strong contender in the best tennis betting sites list. Their live streaming of tennis matches, excellent bet builder option, and precise supporting statistics really make them stand out. Additionally, they offer outstanding coverage across numerous events. They may not have as many markets as our top two picks in terms of quantity, but for anyone looking to place bets on tennis, they are a brilliant choice.

4. Yeti Bet

𓂃🎾 YetiBet, albeit frequently underrated, is indeed a superb tennis betting site. The site offers the ability to stream live tennis matches, an excellent bet builder feature, and highly accurate supporting statistics.

5. Betfair

♑🎾 The odds offered by Betfair are consistently outstanding, making it a top choice for a tennis betting site. Moreover, it provides the flexibility to switch to their exchange and offers the perk of live streaming matches with accompanying in-play statistics.

ALSO READ

The Best Tennis Betting Sites: A comprehensive comparison for online tennis betting fans

⛳️ Golf

🌊Our research showed the top golf betting sites are:

1. William Hill

ಌ⛳️ Bet on golf at William Hill: Top odds, 24/7 coverage, extensive markets. The best online betting brand for a perfect round.

William Hill has a great offering for golf punters, covering a wide range of events, good choice of markets, favourable each way terms and top in play betting.Read the full research for top golf betting sites.

James Banting

Golf Editor's View

I like William Hill's golf betting offering, in particular their ante post offering for the majors as they tend to be competitive when pricing up the fancied golfers

- James Banting, Tipster competition assistant

2. Betfair

𓃲⛳️ Often the choice of the value seekers the Betfair exchange often has standout odds such is the make up of the betting, but to add to that, the range of markets for Golf betting can be outstanding, especially for the majors.

3. Paddy Power

ꦛ⛳️ In Play betting is a key element of gambling on Golf and Paddy Power offer a huge range of options for the smart golf punter ensuring them inclusion in our best golf betting sites list

4. BetVictor

🌳⛳️ BetVictor is considered a leading golf betting site, offering comprehensive odds on the all events, allowing bets on any tournament player. It also provides various golf betting options, like Top Players and Match Bets. 

5. bet365

𓃲⛳️  bet365 squeeze into the list of top golf betting sites thanks to always competitive odds, but just lack the flexibility of others on the list. 

ALSO READ

Best Bookmakers for Golf Betting

꧅JediScout is a fan of William Hill going by this recent top rated review "My go to bookie becasue they always get it. They treat me well and I love their knowledge of sport. If I could only use one sport bookmaker it would have to be WH."

🏎️ F1 & Motor Racing

In our analysis of the online bookmakers for motorsport betting and especially F1 betting we looked at range of markets, in play offering and good odds amongst other factors. 32Red came out as number one. You can read more about why in the full analysis of best betting sites for F1. The top F1 sites are

1. 32Red

🏎️ 32Red๊ is the top F1 betting site, excelling in odds, market variety, and live betting. Alongside Formula1, it offers betting on Superbikes, NASCAR, Supercars and more. It truly is the best in motorsport betting. 

Andy Powell

What the Expert Says

F1 will take up my weekends with qualifying and the race itself, and I like to get involved throughout, so finding a bookmaker offering odds on all aspects of the F1 weekend is essential. 32Red most frequently fulfils my needs.

- Andy Powell, Content editor

2. William Hill

ꦰ🏎️ For those seeking variety in markets, event coverage, and in-play betting, William Hill shines as an excellent F1 betting site. Over time, bettors can discover favourable odds, solidifying William Hill's status as one of the nation's leading destinations for motorsport betting.

3. bet365

ᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚ🏎️ Bet365, is a good F1 betting site. They provide a wide range of betting options for F1, including numerous markets for qualifying rounds. Additionally, their live event cash out options are also quite commendable.

4. Betway

🃏🏎️ When searching for an F1 betting site, it is worth considering Betway, which stands out, although not many bookmakers offer specific promotions for motorsport. Betway provides excellent opportunities to capitalize on general promotions, making it a significant factor when weighing your options for motorsport betting.

5. Grosvenor Sport

🌸🏎️ 🏎️ GrosvenorSport impresses as an F1 betting site with its attractive design, user-friendly layout, superior odds, and an efficient search function helping fans instantly locate 'Lewis Hamilton', 'speedway', or 'Ducati' markets.

ALSO READ

The Top Motorsport Betting Sites 2024

Other Sports

For detailed analysis into the best betting sites for other sports please visit the guides following these links

Best Betting Sites By Category

𒀰If you bet on multiple sports, you may want to choose your new bookmaker based more on the way you like to bet. Maybe there are certain types of bets you like to place, perhaps exchange or spread betting is more your thing or maybe you also like to gamble on casino games. Here we look at the best sites for each for each category

Casino Games

If you like to play casino games alongside placing bets on sports, you may be looking for a strong betting site that offers a solid casino option too. The betting sites appearing highest in our best casino sites listing are 32Red, Quinnbet and Kwiff. You can separately look at our list of best casino sites.

🎶The best sites for casino games are - Kwiff - 32Red - Quinnbet - Fitzdares - talkSPORTBet - BetVictor

🤝 Betting Exchanges

Betting exchanges will always feature high up on our overall list of best betting sites as they offer good odds and don't restrict customer bets. Comparing them often comes down to the range of markets, degree of liquidity and rates of commission. If you are looking to start betting on an exchange site or are thinking of swopping sites, take a look at our detailed guide to UK betting exchanges.

The best betting exchanges are:

1. Betfair

ꦺ🤝 Founded in 2000, Betfair operates the world's largest online betting exchange, offering sports betting and online casino, as well as a fixed odds sportsbook.

2. Betdaq

🐽🤝 Betdaq, an Irish gambling company founded in 2000, operates the world's second-largest online betting exchange and offers sports betting and online casino.

3. Smarkets

♚🤝 markets, a London-based, award-winning sports betting firm with modern approach to exchange betting offering huge market coverage.

4. Matchbook

♍🤝 Matchbook is a sports betting exchange prioritizing high-value returns and affordable commission rates, unique for offering exchange accumulators.

ALSO READ

Betting Exchanges UK - The best sites in the UK 2024

 📊 Spread Betting Sites

Sports spread betting sites are few and far between, perhaps because spread betting is a rather complicated and potentially risky way of betting online. If you are an experienced bettor and would like to try it then take a look at our guide to help you to choose the best sports spread betting site.

The best sports spread betting sites are:

1. Sporting Index

✱📊 Sporting Index is a global leader in live sports betting. Founded in 1992 they offer exhilarating sports spread betting experience to a worldwide customer base.

2. Spreadex

ꦺ📊 UK-based Spreadex offers sports and financial spread betting, sports fixed odds betting, and casino betting services in one platform. 

ALSO READ

Best Sports Spread Betting Sites

💸 Cash Out Betting Sites

Cash out provides users with the option of cancelling all or part of their bet before the bet is completed, in the return for a pay out. This provides bettors with flexibility. bet365 hits the top of the list here due to its flexibility with auto cash management and edit my bet options. Read our full analysis of cash out betting sites.

The best cash out betting sites are:

1. bet365

▨💸 Bet365, a renowned cash out betting site, provides flexible betting options, empowering bettors to cash out entirely or partially pre-settlement, depending on the event. They even feature an Auto Cash Out option when values reach certain thresholds, as well as pool betting with the Colossus Cash Out.

Steve Madgwick

What The Expert Says

I have been analysing and re-analysing cash-out options since they were first introduced and where bet365 leads the rest follow. The most flexible cash-out bookmaker you can find.

- Steve Madgwick, Editor-in-chief

2. Spreadex

🤪💸  Spreadex is a versatile cash out betting site that allows users to settle bets early for profit or loss reduction. It offers one-click or partial Cash Out options for fixed odds singles and multiples, available on mobile and tablet. Auto-cash out is also provided for sports spread bets.

3. Ladbrokes

🔥💸 Ladbrokes is a versatile cash out betting site offering this option in numerous sports like horse racing, football, and tennis among others, subject to specific conditions like time delay and eligibility.

4. BetVictor

෴💸  BetVictor is a top cash out betting site. It offers early bet settlement across sports like football, tennis, and more, ensuring a secured payout. It even allows partial cash out.

5. Coral

💞💸 Use Coral as your cash out betting site. Enjoy the flexibility of cashing out pre-match or in-play singles and multiples whenever an offer is present. Keep in mind, only win singles and multiples, minus each-way bets, qualify for outright tournament cash outs, and US Horse Racing is excluded.

🍸OLBG User Liveruz confirmed these findings with their review "They have the best odds options and odds are pretty good. But probably the best of bet365 is the cash-out system. It is definitely the best as you can cash out at anytime"

ALSO READ

Best Cash-Out Betting Sites for Football and More

 🔨⚽️ 🪜 The Best Bet Builder Bookmakers

Bet builder, sometimes called request a bet has been growing in popularity amongst sports bettors in recent years. It provides the opportunity to combine different outcomes into one bet. Similar to an accumulator bet, it is possible to build a bet with large odds in an attempt to win big off a small stake. There are now in play bet builders too.♓Read all about this and the best bookies for placing bet builders.

The best bet builder bookmakers are

1. bet365

ﷺ🔨⚽️ 🪜 Bet365, with its vast selection and pricing, is a premier bet builder betting site. Unlike others, Bet365 extends its bet builder feature to sports like tennis, rugby, and basketball, not just football. It supports multiples for accumulator fans, offers in-play betting, and cash out on all selections.

Jake Ashton

๊OLBG News Editor & Man City Season Ticket Holder

Bet365's Bet Builder odds really put them as the leaders across the market and the fact that you can turn those Bet Builders into acca's across different games puts them clear of the rest.

- Jake Ashton, Senior news editor

2. BetVictor

🔯🔨⚽️ 🪜 BetVictor shines as a bet builder betting site, providing a diverse selection including sports like boxing, snooker, and NFL. Users can customize, use ready-made bets or make slight tweaks. For any extra needs, you can tweet BetVictor for a prospective price update on their site.

3. Unibet

♐🔨⚽️ 🪜 In all our assessments, Unibet stands out as the leading bet builder betting site, offering the most competitive odds. Moreover, it allows you to include up to 12 selections in each builder, which lets you customize your bets down to the smallest detail to meet your specific needs.

4. Betfair

🉐🔨⚽️ 🪜 Betfair, a superior bet builder betting site, presents an array of markets covering various sports such as golf and tennis, as well as American major leagues like the NFL and NBA. Users have the flexibility to opt for a Same Game Multi or OOT (Odds On That) if they prefer using one of the top-rated Exchange betting platforms, the latter option allows users to place bets that were previously created on request.

5. Paddy Power

🐻🔨⚽️ 🪜  Paddy Power, a leading bet builder betting site, boasts the #whatodds feature which empowers bettors to request unique bet builders if not already available, apart from the sportsbook's pre-set options. If you opt to create your bet builder with four or more choices, and one selection disappoints, Paddy Power commits to refund your stake in the form of a free bet.

ALSO READ

Discovering the Best Bet Builder Sites: A Comprehensive Comparison of 64 Online Bookmakers

 🔄 🏃 Best Bookmakers for In Play Betting

The service provided for in play betting varies greatly from site to site, with some not even providing it at all. This form of betting is now the most popular, with bookmakers taking the majority of their UK betting activity on in play football markets. bet365 advertise that they are all about the in play and our review backs that up.൲Read the full analysis of the best in play betting sites.

The best bookmakers for in play betting are:

1. bet365

༺🔄🏃The clear winner, Bet365, excels as your perfect partner for in-play betting. It offers an extensive variety of sports markets and ensures a user-friendly experience, catering to a range of sports like basketball, football, and tennis. The site is devoid of confusing ads or pop-ups, instead, it provides clear odds. If you are new to in-play betting, Bet365 is undoubtedly the top option.

Nigel Skinner

Exchange Trader and In-Play Specialist

I am more of an exchange trader but I will foray into bet365 for their in-play markets which can offer superb odds, along with side-by-side event live streaming too because of the extensive in-play markets they offer.

- Nigel Skinner, Blog content manager

2. VirginBet

ꦬ🔄🏃 VirginBet maintains a straightforward and uncomplicated approach to in-play betting which is certainly a winner. They focus less on graphics and more on offering competitive odds across a wide variety of markets. They also provide easily accessible links to live streaming which makes them an outstanding choice as an in-play betting site.

3. Parimatch

🦹🔄🏃 Explore niche sports and diverse markets conveniently with Parimatch's in-play tab, making them a leading in-play betting site. They stand out with their amazing in-play boosts and promotions.

4. BoyleSports

♛🔄🏃 Experience the thrill of in-play betting with BoyleSports! Savor the excitement as they keep pace with the rapid flow of the game. Even though they offer limited live streams, their extensive pre-match and in-play markets, exceptional cash out options, and their quick settlements more than make up for it, making them a notable in-play betting site.

5. Coral

🔯🔄🏃 Coral's in-play betting is transformative! While they may not offer a wide variety of markets, they compensate by covering a broad spectrum of sports and offering a remarkable live betting experience. They offer an abundance of live streams, up-to-the-minute statistics, and a live tracker. We commend the Coral in-play betting site for their comprehensive package.

ALSO READ

Top In-Play Betting Sites in the UK for 2024: A Guide to the Best Live-Betting Bookmakers

 🔝🏇 Best Odds Guaranteed Bookies

If you bet regularly on horse racing then you will know how important best odds guaranteed is. What is available, the terms and conditions attached and when you can and can't get access to it vary greatly by bookmaker.ꦯIf you use best odds guaranteed then you should read our full guide here.

The best bookmakers for best odds guaranteed are:

1. VBet

🌠🔝🏇 VBet tops the list of best odds guaranteed bookies in the UK, offering unmatched rates on horse racing in the UK and Ireland. Beneficially, its service starts at midnight, without a cap on additional winnings, and can be used in multiples.

Darren Brett

What The Expert Says

BOG offers have gotten harder to come by recently, but the key for me is the ability to get the bets on at the earliest time and VBet has entered the market in the top spot. Not many people will have heard of them. I didn't even know of VBet until doing the research for the BOG sites guide!

- Darren Brett, Tipster competition manager

2. bet365

꧃🔝🏇 Bet365, a leading name in the industry, offers an exceptional service that stands out among best odds guaranteed bookies. Notably, they do not have any restrictions on capped benefits and proudly extend the Best Odds Guaranteed feature to greyhound racing in addition to horse racing. However, the option to add selections into multiples is not available.

3. BetVictor

꧙🔝🏇 BetVictor, with its user-friendly interface, stands out among the best odds guaranteed bookies. They provide the Best Odds Guaranteed for UK and Irish horses, as well as greyhounds, applicable even to multiple bets. What makes them a top 5 choice is their advantageous offer of Best Odds Guaranteed from 9 am, along with a cap on benefits of £25,000.

4. Parimatch

𒁃🔝🏇 Parimatch, one of the best odds guaranteed bookies, provides punters with UK and Irish horse racing, greyhounds, and numerous combinations. They set their cutoff at 9 am and establish a restriction at £25,000.

5. talkSPORT BET

𒁏🔝🏇 As a comparatively new entrant in the industry, TalkSportBet is quickly competing with the best odds guaranteed bookies by providing a superb sportsbook. Similar to Parimatch and BetVictor, TalkSportBet also offers Best Odds Guaranteed on horse racing and greyhounds across Ireland, along with a cap of £25,000, available from 9 am.

ALSO READ

Best Odds Guaranteed: Unveiling 27 UK Bookmakers availability, times, restrictions and max winnings

💰🎁 Weekly Free Bet Clubs

Free bets are well known as an incentive for people to open a new betting account but some bookmakers also offer them regularly after sign up.In our guide to free bet clubs we explain all.

The best weekly free bet clubs are:

1. VirginBet

♍💰🎁 VirginBet's best free bets club is engineered around accumulators, or accas with a simple to follow qualification process.

Steve Madgwick

What Expert Says

Weekly free bets clubs can often change and terms and conditions should be fully read and understood. VirginBet has stood out in consistency since bringing the promotion to market, but I wouldn't put anyone off any in our top 5 list here.

- Steve Madgwick, Editor-in-chief

2. QuinnBet

𓆉💰🎁  QuinnBet features one of the most unique promotions which is a part of the best Free bets clubs. This weekly reward provides bettors the chance to formulate their own bet using the "create a bet" feature. 

3. FAFABet

𓆏💰🎁  When searching for the best free bets clubs, it is undeniable that FAFABet outshines most with their daily loyalty promotions. Unlike others that mainly rely on weekly offers, FAFABet can award your account with a free bet daily. 

4. BetVictor

ℱ💰🎁 The BetVictor Loyalty Club is one of the best Free Bets clubs offering consistent free bets across any sports to its regular users. 

5. Kwiff

🍰💰🎁  Kwiff is known for offering one of the best Free Bets Clubs, particularly within the realm of football. As you become a loyal user of Kwiff, the rewards increase. In essence, the Free Bets Club is Kwiff's way of generously acknowledging both newcomers and seasoned bettors.

ALSO READ

Top 10 Bookmakers for Free Bet Clubs

Other Categories

ꦅFor detailed analysis of the best bookies by other categories please follow the links to check out these guides on the best betting sites for

🆕 Best New Online Bookmakers

꧅The best new online bookmakers will likely appeal to those who have tried many betting sites before. These are the best rated online bookmakers that have been more recently added to OLBG. This list of online bookmakers UK is updated all the time with new bookmakers being added every week.

ꦇSome of these betting sites may not consider themselves as new bookies as they have all been established a good length of time either in the UK or elsewhere, but users may see them as being a new bookie compared to some of the bookmakers which have been around for decades.

ꦗYou can filter the above list by hitting the NEW tab, you will then see betting sites listed in order of the latest added to the site first.

Best new online bookmakers are

  1. Fitzdares
  2. Star Sports
  3. BetGoodwin
  4. Bet Target
  5. Bet UK
  6. The Pools
  7. Britain Bet
  8. Luckster Sport

How OLBG Reviews and Rates Online Bookmakers

𓂃The editorial process for each review is detailed and thorough, the full process takes a minimum of a month from start to finish and involves more than 10 experienced reviewers along with dozens of regular sports bettors. This is a breakdown of our review and rating policy.

STEP 1 - Full Review By An Experienced Content Writer 

ඣOne of our experienced in house writers will spend a minimum of two weeks reviewing a betting site, placing a minimum of 10 bets (often more) and trying out different sports, markets and features. All of our reviewers have bet online for over 10 years and at numerous betting sites, allowing them to compare and contrast with their own personal experiences. 

🐽These are some of the factors which our in house team review for each betting site we list at OLBG

  • Customer Support 
  • Banking & Payment Options
  • Site usability 
  • Mobile site & mobile app usability 
  • Range of sports covered
  • Range of markets covered
  • Types of bets accepted 
  • Odds offered 
  • Promotions & Offers for existing customers
  • Initial bonus or free bet terms
  • User experience 
  • Ease of registration & Account Verification
  • In play offering & live streaming
  • Maximum pay outs


STEP 2 - Our Review Panel Rates Each Bookmaker

🌳During weeks three and four, the members of our 10 strong review panel will test out the site and along with our main reviewer, provide a rating out of 5 stars. These form the base rating for the betting site. The panel will also review what was written by the initial reviewer and add their own feedback to improve the content, spot anything the reviewer may have missed or just highlight areas they are particularly impressed with (or not!). This is extremely valuable as each member of the panel will have a different way of betting, different sports, bet types, markets they like to bet on. During this stage we conduct fact checking and editing too.

STEP 3 - OLBG Members & Regular Sports Bettors Carry Out Their Reviews

𓆉Once we have a full written review and a base rating from the panel, the OLBG members are then encouraged to try out a new betting side and provide their rating and feedback.

๊At OLBG we gather reviews and ratings for all uk licensed bookies from regular sports bettors so that you can compare and understand which betting sites may be best for you. You can read through the hundreds of bookmaker reviews and see what real users say about the bookies which they use. Reading real life experiences is the best way to learn about which online betting sites may be best for you.

ﷺOur members are asked to rate each of the out of 5. You will see that we have listed 100s of reviews for UK Sportsbooks and we add new betting sites all the time. The most popular bookmaker reviewed has over 1000 ratings and at the time of writing a score of 4.4/5. This is the average rating for this betting site from all the user reviews.

If you go to the specific bookmaker page, for example bet 365 bookmaker review🅠 you will be able to read each of the individual reviews which make up this rating. You will see for this bookmaker that most of the reviews are 5 star.

ౠWe publish all betting site reviews unedited as long as they do not contain any swearing, potentially libellous content or individual specific dispute content. Where users have individual and specific disputes with online bookmakers we feel that they should discuss these direct with the bookie, rather than creating a review. OLBG has always been happy to offer help and advice in dealing with such disputes

꧒There are many discussions on our forums where fellow members also offer their help and advice. We do however always encourage intital dialogue with the bookmaker concerned. , they are the independent betting adjudication service to go to when users dont feel that their complaint has been resolved by talking directly with the bookmaker. 

꧋We recommend only signing up with UK licensed betting sites if you are from the UK, so you will always have a method of resolving a dispute. 

STEP 4 - Regular Updates and Improvements

🅺We update every review every month. We read every single new member review and this helps us to understand if a site has improved or changed. We can use this recent feedback to update the core review content. 

ꦅWe will also regularly ask the operator if they have made any significant changes or improvements and update the review accordingly. If any of these changes are significantly large such as a site redesign or a major new sport being added, then that will trigger a full new review process and we will re assess the bookmaker, going back to step 1.

♏You can be confident that his rigorous process is carried out with all bookmaker reviews. 

STEP 5 - Detailed Comparison 

🙈We contrast and compare the top bookmakers in detailed comparison guides covering the best sites for different sports and bet types. This is where we can highlight findings from our detailed reviews and the review team can work together to discuss which operators come out on top and which ones don't make the grade. 

💝So altogether this ads up to 100s of hours of work by dozens of experts, all to help you to find your next betting site. 

Why a bookmaker may achieve a high rating at OLBG

🎐We have reviewed all the bookmaker reviews submitted to OLBG to try to understand why our members may rate a UK betting site highly. These are some of the key reasons. 

  • Great odds
  • Easy to use site/app/mobile site
  • Good bonuses and offers
  • Good live streaming
  • Great coverage of events and markets.
  • Excellent customer service
  • Good provision of in play markets and betting opportunities
  • Pricing markets up early.
  • Dont restrict winning accounts


Why online bookmakers are rated poorly by OLBG

🍌These are some of the key reasons given by OLBG members for giving low bookmaker review ratings.

  • Confusing opening account offers
  • Hard to use, navigate the site
  • No or poor ongoing offers and bonuses for existing users
  • Poor odds
  • Poor coverage - no odds on events/markets that a user wants to bet on
  • Poor customer service - slow, unhelpful, no chat facility.
  • Limit bets. Especially when they limit very soon after opening an account.
  • Charges - on deposits for example or your account balance!


ꦺOLBG has an industry leading Trustpilot rating of 4.6 from over 800 reviews. .

Who Created, Edited & Fact Checked The Content On This Page?

🦩The content around our reviews including the editorial content on this page has been created by an experienced team of expert online sports bettors. Here is a bit more about them, what they look for in a top betting site and their current favourite sites for their own betting.

Darren Brett

Darren Brett

Tipster competition manager

Darren has worked in the horseracing and gambling industries for over thirty years and has been writing about sport for most of that time. He has been the Tipster Competiton Manager at OLBG for over fifteen years, as well as overseeing our sister site, Grand National Guide. Darren's specialist areas are National Hunt racing, snooker and golf.
James Banting

James Banting

Tipster competition assistant

James is a knowledgeable sports betting specialist with over 20 years experience in the sports betting and horse racing industry. Today James focuses on producing informative betting content on the major sporting events throughout the year.
Andy Powell

🅷When I am planning to bet on any US sports, mainly betting on the NHL, I head to 10Bet who I have found not to only have very competitive odds but also a great coverage of European leagues too. When it comes to betting on horses, it is usually the Betfair exchange where I head, as someone who the majority of the time plays the place market it’s an ideal platform for doing so. For the football, the Accumulator Bonus is great at bet365 which attracts me to them for that, also I rate their App as one of the best available which makes placing and keeping track of your bets very easy.

Contributing to OLBG since 2005 and have been covering racing trends for several years looking to find betting angles in the big races both in the UK and abroad, interested in numerous sports for which I do previews and look for betting strategies.

- Andy Powell, Content editor

Nigel Skinner

🧸My first port of call is the Betfair Exchange, I tend not to back favourites and find the prices on offer on outsiders and the ability to bet place only suitable for my betting life. I always check the exchange prices against the spread betting prices on offer from Spreadex and Sporting Index and whichever gives me the best value for my money is where I place my bet.

Nigel is a senior editor with 19 years of industry experience. Today he specialises in researching and writing about the betting angles to political and mainstream news stories and being the OLBG in-house expert on 'next football manager' betting markets.

- Nigel Skinner, Blog content manager

Jake Ashton

🐻I use Bet365 because of their bet builders. Being able to pick my own selections in bet builders and then being able to double them with other bet builders means massive odds selections!

With over 8 years of experience in Journalism, Jake is an expert on all things Football, Entertainment and Reality TV

- Jake Ashton, Senior news editor

Sam Darkens

🌌I use bookmakers with a good app. bet365, BetVictor and SBK fit the bill and I use Betway for esports betting

Sam is OLBG's Commercial manager but also a keen sports betting and eSports fan.

- Sam Darkens, Commercial manager and betting industry expert

Steve Madgwick

💞Betfair is my first choice destination for most things betting. I enjoy the flexibility of using the exchange, and the convenience of switching to the sportsbook for adequate odds on football and snooker when looking to consider accumulators. I am excited to be a new Fitzdares customer which I use for Horse Racing.

Steve is our Editor-In-Chief with more than 16 years experience creating and managing high quality sports betting content for OLBG & multiple other publications. Today Steve specialises in researching and writing about the betting angles relating to breaking news stories.

- Steve Madgwick, Editor-in-chief

Richard Moffat

ꦉI'm always looking for the best odds so have accounts with over 20 bookies. As I bet mostly on horse racing, best odds guaranteed is really important.

Richard Moffat has been contributing to OLBG since 2004 with a passion for seeking out value betting opportunities on any market the bookies price up.

- Richard Moffat, Ceo & gambling industry expert

As well as the experience of working within the sports betting industry for so long, all our contributors are keen sports bettors themselves so they each have many years experience of betting with multiple online betting sites. You can read more about our writers and our editorial policy on our About Us Page.

How To Choose The Right Betting Site For You

💯We recommend that if you are looking for a new betting site to open you consider the following factors. How do you determine if your next new online bookie is

  • Trustworthy 
  • Reliable 
  • Low Risk 
  • Reputable 
  • Player Friendly With Their Terms and Conditions 
  • Everything Else You Want!


ಞWith each new online bookmaker we review, we go through each of these areas in detail as we form our review. 

🔒 Trustworthy 

💞There are over 80 online bookmakers licensed to operate in the UK. We only list UK licensed bookmakers to UK traffic on this site and if you live in the UK we would advise that you dont bet with any bookmakers which arent licensed here. 

🔥If you live outside the UK or are visiting another country where you plan to bet online, we advise that if gambling is regulated in that region that you only bet with locally licensed operators. We have separate pages for such trusted sites here 


For the US we also have separate state pages as sports betting is licensed on a state by state basis. For example NJ sports betting sites or Michigan sports betting sites.

🌼Non licensed betting sites may not adhere to the strict regulations laid down by the Gambling Commission and you may have trouble if you ever have a dispute with them.  We list the main ones on this page and you can check if betting sites hold a license at the Gambling Commission website.

Table showing top trusted betting sites according to trustpilot ratings as at 6th March 2023

Online Betting SiteTrustpilot TrustScoreNumber of Ratings
Matchbook Betting Exchange4.51604
BetVictor4.43045
10bet UK4.4965
NetBet UK4.31459
Spreadex Sports3.8806
Kwiff 3.83012

✅ Reliable 

♐We don't list every licensed UK bookmaker on this page. Some we don't consider to be trustworthy and reliable. This could be for a number of reasons including failing to pay what is owed, changing terms and conditions, having a poor record of customer service. 

♉We prefer to list bookmakers along with the poor reviews where there we have seen that customers have had bad experiences. However sometimes the bookmakers are so poor in terms of trust that we don’t list them at all. 

🟢 Low Risk 

💛There are many new online bookies, some very small companies investing in growing a business in the UK. There are risks betting with small companies as they could potentialy come into cash flow problems. However if they are registered with the UK Gambling Commission then there will be certain critiera they need to meet to ensure that they can pay out their customers. The risk is lower with larger more established companies. 

🦂Whilst some bookmakers on this page may not be well known in the UK, they may be long established global businesses. Our reviews will tell you more. 

🀅Whilst we have to mention it as a risk, it is though very rare for bookmakers to close and not honour bets. Recent closures of bookies have typically been where other bookmakers have bought them out. Typically with these betting sites, balances have been returned to customers and bets have been paid out. 

Bet Wisely: Understanding Online Bookies

🎀📢 Unlicensed bookies are promising but risky! 💰🎲 Small companies might struggle with cash flow. Make sure they're registered with the UK Gambling Commission! ✅ Larger, more established and legally operating companies = Less risk. Check out our reviews for more info! 📚

♒However there have been occasions where ante post (long term market) bets have been cancelled and stakes returned. This of course can be extremely bad for punters who have obtained great value prices on events far into the future. We recommend that you are cautious about which betting sites you use to place your ante post bets. Do so with a bookmaker which is larger and less likely to go out of business or be taken over. Or even better, consider splitting your bet around several betting sites. 

🌳So rather than say have £20 with one bookmaker, make 4 £5 bets with different bookies. This same advice is often made by our members when users are discussing how to avoid having their stakes limited by bookies. 

🌟 Reputable 

🥀The best way to see this is from user experience. This is why we have collected over 500 user reviews across the different UK betting sites from the members here at OLBG. Read their experiences and how they rate each of the bookies before deciding if you will open a new account with that online bookmaker. Our users will often talk about their experiences with customer services and how any issues they had were dealt with. 

👥 Player Friendly With Their Terms and Conditions

💛We have spent hundreds of hours trawling through terms and conditions, withdrawal policies, depositing terms and so on for each of the betting sites we list, so that we can provide you with all the details. Some bookmakers do make charges for certain withdrawals. 

♕Some hit you with charges for not using your account (be careful here as some conditions can eventually clean out your funds if left for 6 months +). We dont want to scare you as most the bookmakers we list have fair terms and conditions and dont go too far away from what would be industry standards. However there are a few to watch out for. 

The Fine Print: An In-depth Exploration

ꦗ🧐🔎 Spent 100s of hours to provide you with detailed info about betting sites' T&Cs, withdrawal policies, hidden charges, etc. 📚📖 Check our reviews before opening your next betting account! 🏧💵 Stay informed & bet smart! 🎲💡

൩Our users may well have highlighted any in their reviews, or our researches will have found some in their hours of painstaking research. As part of our process we also look at other review sites such as trust pilot to identify any areas where customers aren’t happy with their bookmakers. Of course this also helps us to see positives and reasons why you may want to consider betting with the bookie being reviewed. 

🍒Check our bookmaker reviews before opening your next betting account to see if there are any terms and conditions, a good range of payment methods, charges or withdrawal policies which you should look out for. If you have found something we haven’t highlighted then please let us know through adding a review. You can join OLBG for free if you aren’t yet a member and review all the bookmakers listed here.

Everything else you want?

♋Think about what you want from your bookmaker and read the reviews to find users who have found that. Ask yourself, why would I open an account with this bookmaker AND bet with them regularly? That is the key. 

♕This page and the accompanying detailed guides are packed full of information to help you to find the best betting site for your needs. Opening lots of accounts and trying them out is an alternative to reading our guides and we are aware that some people may wish to do this and take advantage of the welcome offers available. 

Most betting sites provide a welcome offer when you register an account with them. This is sometimes called a free bet or a bonus. We discuss these in more detail on our free bets page 🌱but for your convenience here are some of the best betting sites offers available now. 

Bet £10 on Football, Get £30 in Free Bets + £10 Casino Bonus

New customers only. Minimum deposit £10. Place a £10+ bet on football of odds 1/1 (2.00) or greater to receive your £30 in football free bets once qualifying bet is settled. Free bets valid for 7 days. £10 Casino bonus will be credited the day after you have deposited. Casino bonus must be wagered at least 50x before any withdrawals can take place. Full T&Cs apply.
#ad. 18+, BeGambleAware.org, T&Cs Apply

Bet £10, Get £40 in Free Bets

18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
#ad. 18+, BeGambleAware.org, T&Cs Apply

Bet £10, Get £30 in Free Bets!

New customers, Deposit & Place a Bet within 7 days of registration, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned, 7 day expiry on free bets. T&C’s Apply.
#ad. 18+, BeGambleAware.org, T&Cs Apply

Bet a Tenner, Get £30 in Free Bets

18+ New customers only. Opt in & bet £10 on any sports at 2.00+ odds within 7 days. No Cash out. Get 3x £10 Free Bets on selected markets. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs apply. BeGambleAware.org | Please gamble responsibly
#ad. 18+, BeGambleAware.org, T&Cs Apply

Bet £10, Get £40 in Free Bets

New customers only. Opt in & place a qualifying bet within 7 days to receive 4x Free Bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder, 1 x £10 Acca, 1 x £10 Football. 7 day expiry. T&Cs & exclusions apply. Stake not returned. T&Cs Apply.
#ad. 18+, BeGambleAware.org, T&Cs Apply

♛Make sure you are familiar with the terms and conditions when you register with an online bookmaker. Here is a selection of questions you should consider when looking through online bookmaker terms and conditions and particularly when assessing the customer offers available.

  • Minimum deposit requirements.
  • Deposit and withdrawal methods accepted.
  • Options for withdrawals from betting account.
  • Are fees charged to deposits on betting account?
  • Are fees charged to withdrawals from betting account?
  • Minimum bet amount taken.
  • Maximum winnings allowed.
  • Rules for the individual bet you place, especially rules for when bets are voided.


I want a site similar to my existing bookmaker

🅠It may be that you have been quite happy with your existing online betting site but would like a change. Maybe you want to try a similar site to see if you prefer betting elsewhere, maybe you have had issues with your existing bookmaker.

♏ In recent times it has been common that people have been asked for proof of affordability and rather than provide such documents have looked elsewhere to bet. For whatever reasons, we are seeing many people looking for a similar bookmaker to the one they have. So here we try to answer some of those questions. 

What sites are similar to William Hill?

🐠William Hill is a popular high street betting shop that has developed a great online offering. If you are looking for a strong UK brand then a similar offering is available with Ladbrokes or Betfred. 

What sites are similar to Betfair?

♔Betfair differs from many other UK betting sites as it also has the betting exchange offering. If you are looking for a similar betting exchange to Betfair then we would recommend Matchbook or SMarkets. They are both good alternatives for the exchange. If you bet on fixed odds and are looking for an online sportsbook offering then a similar site would be bet365 or BetVictor.

What sites are similar to Ladbrokes?

﷽As a well known UK high street bookmaker with a reputation for good customer service, trust and reliability we would suggest that William Hill would be a similar alternative to Ladbrokes.

What sites are similar to bet365?

ওbet365 is such a popular online bookmaker that many sports bettors are on the look out for a similar site to bet365 or a better site than bet365. If you are looking for a large UK focused online bookmaker which provides good odds, a great range of markets and top in play betting then we would say that BetVictor is a similar site to bet365.

How To Sign Up To an Online Bookmaker

✤Here we look at each step of the process you will need to go through before opening your new account and help you with any questions you may have.

Deposit Methods  

🐎The minimum deposit is often £5 but for some bookies it can be a lot higher. Check out our review pages for information on minimum deposit amounts for online betting sites. As well as varying by bookmaker this can also vary by deposit method used.

𓃲Bookmakers will normally return any winnings to the same card or payment method used to deposit unless instructed otherwise. Sometimes you will be asked to provide details to help the online bookmakers comply with money laundering regulations. Please understand that the online bookmakers are not being difficult, they are simply following legal guidelines. This will be even more likely to happen if you choose to withdraw to a different payment method than you used to deposit. 

Visa Debit Card

🐈A debit card is the most common deposit method for online betting sites, this is a straight transfer from a UK bank account. Bookmakers or any gambling companies are no longer allowed to accept credit cards as a deposit method. 

PayPal

𝓀Most UK bookies accept PayPal which is the most popular e-wallet with sports bettors. Some people like to use it to keep betting transactions off their bank statements, others find it a much faster way to deposit in and out of betting sites. Be aware that using PayPal could exclude you from welcome offers with some bookies. 

Apple Pay

✅Many of the larger online betting sites support Apple Pay and it's like to be available on more sites soon. Deposit and withdrawal times will be the same as the bank cards being used through Apple Pay. 

Skrill 

🔯Skrill is an alternative to PayPal. Used to be known as Mneybookers, this has always been a popular payment method for online gamblers. and is accepted at most sites. 

PaySafeCard

♎These are prepaid cards which can be used to fund online betting accounts. Fees aren't charged for deposits and so these are a popular way to fund online accounts for those who don't use bank cards. 

ꦚTake a look at the reviews for each bookmaker by clicking on the link in the above list where we will detail all the deposit methods available for each site. 

🔯With most online bookmakers listed here you may be able to easily transfer money between the bookies other products such as poker, casino and bingo. Transferring money between accounts is often very simple and if you only want to play the sportsbook you can just ignore this function.

ꦦMany people use payment providers such as Skrill (formerly Moneybookers) for depositing into, and withdrawing from online bookmakers, as these can be faster, more convenient than bank or credit cards. However sometimes using these methods may exclude you from bookmakers welcome offers. If so this will be mentioned in the terms and conditions of the welcome offer. For more info on which payment methods are accepted by which bookmakers please read through our bookmaker reviews. 

👍 Responsible Gambling, Identification & Affordability Checks

ᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚIn recent years the regulations for bookmakers have tightened as the have looked to increase the protection of the user. This is fantastic news for the industry and all who use online betting sites but you need to be aware that you may have some small inconveniences when trying to open a new online betting site or if you are wanting to place large bets with a bookmaker. ID verification is very strict and sometimes you may be asked to send off copies of documents for ID and address verification. 

🌺Also if you are placing large bets and or making large deposits then online betting sites have a responsibility to ensure that you can afford to do so. You may be asked affordability checks such as showing your pay slips and or you may be asked for proof of funds for money laundering checks. Don't take such requests personally, all licensed online bookies must follow these regulations or they can face huge fines.

Here are some common tips to help you with gambling responsibily online. For more information take a look at our detailed responsible gambling guide. 

✋ When The Fun Stops Stop 🛑

𓄧You will have seen this slogan used by online bookmakers frequently over recent years. It is trying to get across the serious point that if you aren't enjoying gambling you should stop immediately. You can use a process of self evaluation to help you to understand if you have a gambling problem.  

♊If you do believe that you have a problem then there is always someone to talk to at . They can offer great advice including helping you to self exclude. There is a valuable service called which allows you to self exclude from all betting companies signed up to the program for a period of your choice. All UK licensed bookmakers listed on this site will be part of the GamStop programme. For this reason (and many others) you should never join betting sites not GamStop.

 🔚Set Limits and Use Bookmaker Tools

🍌We strongly recommend that you record your gambling and set yourself limits. Only bet what you can afford to lose. Online betting sites have started to offer a number of tools to help you with this including 

  • Deposit Limits 
  • Session Limits
  • Account History 
  • Time Outs

🍬Using playing time notifications to remind you how long you have been gambling and when to stop is a useful tool and so is setting a specific loss amount you are happy with in advance.

The Benefits of Online Betting v High Street Bookmakers

🍨Online betting has been growing at a great rate in recent years, at the expense of high street betting shops. The Covid pandemic results in betting shop closures and as sports returned, sports bettors only had one choice if they wanted a bet and that was online. 

𝓡Many who hadn't already opened online betting accounts did so during this period, experiencing the benefits of betting by mobile phone via sites or apps. Once betting shops re opened, many had already experienced enough to stick with online betting. 

 📱The Best Mobile Betting Sites & Apps 

🎀The best betting sites for betting via mobile or app are 

  1. BetVictor 
  2. Betfair
  3. Matchbook
  4. Paddy Power
  5. bet365
  6. Betway 


The BetVictor mobile betting app provides versatile sports coverage with exclusive betting app features. Betfair is far easier to use via mobile app than site and Matchbook is a great alternative exchange which also has a highly rated mobile offering. Read our full analysis of the best betting apps

The Best High Street Betting Shops

🌳Most UK high streets have one or more betting shops but they have been in decline as online gambling has grown. As of March 2020 there were 7,683 UK betting shops, down from 8,800 in March 2017 and 9,128 in March 2012 ().

🔯More and more people are becoming aware of the benefits of betting online but plenty still mix this with visits to the local bookies or even exclusively use the high street shop. These are the biggest high street bookies by the number of shops they run. 

  1. William Hill
  2. Ladbrokes
  3. Coral
  4. Betfred 
  5. Paddy Power 
  6. Boylesports 


🀅The latest figures available from Statista are from 2019 and show the declines since 2012. Keep in mind there has been further decline in total shops between 2019 (8,320 shops) and 2020 (7,683 shops)

Table showing top high street bookmakers by number of shops

High Street BookmakerNumber of Shops March 2012Number of Shops March 2019
William Hill23202264
Ladbrokes21311828
Gala Coral Group17251529
Betfred13451620
Other16071079


♐If you are new to online betting, perhaps previously using high street betting shops to place your bets, then we recommend one of these better known brands for your first online betting account. 

✤These betting sites are all easy to use, offer a good range of betting opportunities, a good range of deposit methods, great customer service and an all round easy online betting experience. Make them your first port of call and once you are used to betting online, take a look around at other alternatives based on what sports you like to bet on or types of bet you like to place.

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FAQ

FAQs about Online Bookmakers

  • Which are the best UK betting sites?

    ꦬbet365 is the highest rated sports betting site licensed in the UK according to the OLBG user ratings. The betting sites on this page are ordered by their user ratings so you can see the full list from highest rated to lowest rated. 

  • Which new betting sites are good?

    ♕New betting sites are starting up all the time and you can see which are good by looking at the user reviews & ratings at OLBG. Our in house team also review all new bookmakers in detail before we add them to the site. So read their reviews too by clicking on the links on this page. 

  • Which are the biggest bookmakers?

    The biggest online bookmaker in the World is thought to be bet365. The company claims to have the Worlds largest online gambling community with a reported 35million + customers.

    Based on global revenue of all betting brands controlled, Entain (includes Ladbrokes, Coral, Bwin) is larger with Flutter (includes Paddy Power, Betfair) next largest.

    💙The big three bookmakers in the UK of Ladbrokes, Coral and William Hill are often referred to being the largest due to having the most retail outlets (high street betting shops).

  • Which betting sites give you free bets?

    🌠It is rare for an online betting site not to offer a welcome bonus to encourage customers to sign up. You can see a full list of offers on our free bets page.

  • How long does it take to open a new betting account?

    𒐪We actually time this as part of our review of all new bookmakers we add to OLBG. Typically it takes between 2 and 5 minutes to complete the online registration and deposit funds and place our first bet. This can be delayed if the bookmaker needs to verify identification or funds. 

  • What information do I need to open an online bookmaker account

    🌄Typically not much more than your name, address and payment details. This is why it is so quick and easy to open an online betting account. The exception though is if paperwork is required to verify your identity. This is understandable though and should be expected on occasions by customers. Bookmakers have very strict ID verification, money laundering and affordability checks which they must adhere to.

  • What deposit methods are available with online bookmakers

    🐼For every single bookmaker listed on OLBG we also list all the deposit methods available. Just go to the review page to find out. The vast majority of UK customers deposit funds through debit cards. Many bookmakers do also accept other online payment methods such as PayPal and Skrill. Bookmakers are not allowed to accept credit cards as a deposit method. Make sure you check any welcome offer terms and conditions as the use of some payment methods may mean that you don't qualify for a free bet or bonus. 

  • Which is the most trusted UK Betting Site?

    🌃According to OLBG ratings, bet365 is the most trusted UK betting site. According to trust pilot ratings 10bet has the highest trust rating followed by BetVictor. 

Summary & Conclusion

♌When looking for the best betting site for you, the key areas to consider are 

  • ✅ OLBG experts analysis of best sites overall and best by the sport and category which you are most interested in
  • 💬 OLBG user reviews to see what regular bettors say about their experiences at each site 
  • 💳 The payment methods which you want to use and which sites support them
  • 🔒 How Trustworthy, Reliable and Reputable each site is


🥃The quick summary and conclusion from all our analysis is that these are the best betting sites in each category.

CategoryBetting Site
Best Overallbet365
Best New Betting SiteFitzdares
Best Football Bookmakerbet365
Best Horse Racing Betting Sitebet365
Best Tennis Betting Sitebet365
Best Golf Betting SiteWilliam Hill
Best for Casino GamesKwiff
Best Betting ExchangeBetfair
Best Sports Spread BettingSportingIndex
Best Cash Out Sitebet365
Best Bet Builder Sitebet365
Best in Play Betting Sitebet365
Best Site for Best Odds Guaranteedbet365
Best Weekly Free Bet ClubVirginBet


Further Reading

𒅌Want to learn more about online betting sites? OLBG is packed through of guides to help you to learn more and find the best sites for you to use. Here are some of the most relevant guides not already mentioned for further reading. 

Betting Odds Explained - How Do Bookmakers Work?

Latest Betting News

Data Driven Betting Articles

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