Betting sites licensed by the UK Gambling commission as trusted online bookmakers. New bookies rated and reviewed regularly by experts and long time sports bettors. Choose your new betting site from the list below.
🎃The best betting sites in the UK, our top picks are explained here. These are the overall top sites according to our team of expert reviewers.
🦹Below is a summary as to why each of these best betting sites have been rated highly. Visit the individual bookmaker review pages for each bookies full review and to read the thoughts of the OLBG members.
💦bet365 is the biggest online bookmaker in the World with a reported 35million + customers. bet365 has consistently been rated as the best online betting site by OLBG users for years. In our guides we review betting sites based on many different criteria.
ಌOLBG user Richerfrantz had this to say about bet365 "The most diversified bookmaker, covering all sports and events worldwide, wide variety of available markets, cash out option, clean design, intuitive, easy to use, among other benefits..."
꧙ rated number 1 in our analysis of best football betting sites
♕ rated number 1 in our analysis of best bet builder sites
ꦓ rated number 1 in our analysis of best cash out bookmakers
🦩 not as good an offering as BetVictor, PariMatch, Betfair or Paddy Power when it comes to Tennis betting
𓂃 mobile app not rated as highly BetVictor when it comes to mobile betting
ღ there are much better offerings for casino players
💛BetVictor rates highly in many of our betting site research guides, consistently providing good odds for both horse racing and football. Mobile bettors seem particularly pleased with BetVictor which is backed up from our analysis of the best betting apps where they come out on top.
🅷OLBG user touchofoscar was impressed enough with BetVictor to leave this review "BetVictor is an excellent sports betting site it has a clear and concise layout and allows a multitude of sports and betting angles. Refreshing that they allow very low stakes and deposits which makes them accessible to even the most cautious punters"
Top rated site for Tennis betting
Consistently offers good horse racing odds
♏ Rated best mobile experience in our deep analysis
ꦿ not one of the top bet builder products according to our research
not one of the best cash out offerings
no weekly free bet club
𒁏Kwiff have been making great strides in the UK online betting space with a modern and innovative approach. As a Kwiff user you can be surprised with extra payouts, supercharged bets up to 2000x the odds, promotions and loyalty rewards. If you want to experience a slightly different way of betting, try Kwiff.
🐠OLBG user iambenicto was really impressed with Kwiff stating "I'm using kwiff more than a month.. this bookies for me is the number overall to all bookies . easy to use and reliable for the people who wants to have an easy apps. nice and easy to deposit and withdraw and great offer and a lot of bonuses"
Unique offerings, promotions and rewards
Great for Casino games
Very easy to use site
Not rated highly for horse racing betting
🍬 Limited choice of sports and markets compared to some
♈ Might not suit more serious punters used to traditional offerings
▨Unibet shines in football odds & market selection. Known for a top-tier sports betting app & broad market choice for many sports as part of the Kindred Group.
𒊎OLBG user nors noted his experience of how Unibet has been improving as a bookie "Unibet are offering a lot of promos especially on horse racing. Every big festival meeting they come up with something and I am spending more time betting with them ever before. I like the free bet club and extra place specials. If they carry on in this vein I expect I will drop another bookie and use Unibet for other sports."
One of the best bet builder products
ℱ Good best odds guaranteed offering for horse racing
Great free bets club
🃏 Wasn't rated in our top six for in play bookmakers
Wasn't rated highly as a cash out bookmaker
Mobile experience could be better
💙Pari Match is a lesser known betting brand, although one of our reviewers pointed out that they have been around for over 17 years. The OLBG user ratings are very strong which is little surprise when you understand that behind the different branding you essential have the same site as BetVictor. Great esport coverage, great in play offering and very highly rated customer service.
༒OLBG user CJMST380 was very complementary in their review of PariMatch "If you like betting on the many different sports or playing casino type games then i would recommend Parimatch UK. They offer markets on the majority of sports with good odds. The website and app layout is very clear and easy enough to use."
Excellent esports coverage
Great boxing offering
Good in play offering
withdrawal process could be faster
not one of the best racing products
could be better for bet builders
⛎Fitzdares bookmaker is bringing something different to online betting, styled as the Worlds finest bookmaker and has built its brand offline appealing to higher end punters. However the online offering is designed for all stake levels and aims to give you a bit more than other online bookmakers do. It certainly feels like a different experience betting with Fitzdares.
🔴Monkey321 had this to say about Fitzdares "Fitzdares are a breath of fresh air. The app/site works like a charm, never any weird downtime. They pay out in full in a timely manner and even give a free loyalty bet every week. Not quite sure what more you need. Solid bookie, keep up the good work."
Unique new offering
💮 You'll feel more important betting with Fitzdares
Great horse racing offering/p>
♑ not yet got as comprehensive coverage as other bookmakers
best odds guaranteed not until after 9am
not in our top 6 football betting sites
𓄧Star Sports, UK's top luxury bookmaker, provides unique betting services and is renowned for quality service, large bets, and professional integrity. Particularly strong for horse racing, where the companies roots are based they have extended to offer all sports and political betting too. They join Fitzdares in the only private, luxury bookmakers in this section.
Horse Racing specialists
Will lay good bets
One of the best bookies for Cricket
Some limitations on niche sporting events
Lesser known brand
slower than average withdrawal times
♋Talksportbet is a football-focused, in-play betting expert with superb bet builder. Praised for the range of bets & user-friendly site under the BetVictor platform. Talksport is plainly in the BetVictor Parimatch vein, but does offer unique, football focussed, promotions.
One of the newer betting brands
Football focussed and as such a good option
Not as established as bigger brands
𝕴 differing views regarding branding the radio station with a bookmaker.
Only difference to BV are the promotions
✅Betway, est. 2006, offers sports betting & online casino. Cricket, F1 and Rugby betting are particularly good, and all sports are more than adequately covered. With one of the best free bet club options for regular players, Betway excels at keeping customers happy and feeling important to the brand with communication and rewards.
OLBG member faizi has been particularly impressed, saying :"The best bookmaker i ever found. My experience with betway is excellent. Easy deposit and withdrawal."
🌊 One of the best Free bet clubs for regular players
Great Cricket betting options
Top 10 F1 and Rugby betting sites
🎃 not yet got as comprehensive coverage as other bookmakers
Not in the top 10 football betting sites
No stand out odds
𒅌888sport, founded in 2008, excels in NFL betting among a complete range of sports events betting options online. Great with promotions too. 888Sport, of course, offer the full range of sports betting, but particularly come to the fore with feature promotions such as Bet Builder and a Free bet Club, for both of which they feature in our top ten lists
OLBG member maionessy uses 888Sport for football and had this to say "Their offers are really good, the stats on upcoming football matches are excellent and help a lot."
Top 10 Bet Builder Option
Top 10 Free Bet Club Options
Excellent NFL Betting Options
ꦅ No standout odds for any particular sport outside NFL
Limited Live Streaming
Not in the top 10 for horse racing
﷽You can see the best rated betting sites in the UK from ratings collected at OLBG by sorting the table above y rating. Members of OLBG have been reviewing the best online betting sites since 2002. Who better to ask which the best online bookmakers are, than those who use them day in day out?
💞Our members have tried and tested many uk bookmakers over the years and here they share with you their honest thoughts. Each time we add a new bookie to OLBG we ask our users to try it out and review it. This personal experience of using betting sites is valuable. We have highlighted some of these real user reviews in the content on this page as we feel that their feedback is really useful in helping you to choose your new betting account.
🐓If you place the majority of your bets on one particular sport then rather than the overall best bookie, you may be looking for the best bookie for that particular sport.
🐭Here is a summary showing the best betting sites for some of the most popular sports in the United Kingdom, please explore the guides for more detail.
The best football betting sites are:
⛦⚽️ bet365 excels in football betting with wide league coverage, top cash out/bet builder facilities, penalties betting, best odds, and global reach.
bet365 stand out in our review of best football betting sites for their huge range of worldwide markets. They claim to be the home of the in play and with the popularity of in play betting on football especially, this really makes a difference to the regular football bettor. William Hill offered some niche markets and an excellent BetBuilder product.🌳Read the full analysis of the best football betting sites
What the Expert Says
- Dan Tracey, Data scientist and football editor
෴⚽️ William Hill rate as one of the best football bookies thanks to huge coverage of world wide leagues whilst not forgetting to offer the deepest range of betting markets for Premier League football betting
🌼⚽️ Innovative specials, football promotions and a super betting app make Paddy Power a superb choice for a football betting site
🐠⚽️ Intrinsically linked to football through sponsorship among other things Betway are a super betting site for football and make it into our top 5 with ease
🐠⚽️ With the option of either sportsbook or exchange betting, Betfair have long been a great football betting site and offer daily odds boosts and specials in the top games around the world.
🦩Schleiche confirmed our findings in their bet365 review, stating "Good football odds and the best app layout. My go to bookmaker."
The best horse racing betting sites are:
🌳 🏇Bet365 excels in horse race betting with top odds, frequent promos, best odds guaranteed, and extra places in major races.
Ease of navigation, finding selections and making bets are common comments in our bet365 reviews from OLBG users making them a friendly choice as well as great odds and options. A great place to follow EdwinP's top tips
What The Expert Says
- Andy Powell, Content editor
𝄹 🏇 Long time fixture on the rails on racecourses around the country, Fitzdares have launched one of the best horse racing betting sites available
🀅🏇 Star Sports have created one of the best horse racing bookmaker sites bringing years of experience of on course bookmaking to mobile devices all over the land
💝🏇 BetGoodwin grew on course and with telephone horse racing betting, they now provide one of the best horse racing betting sites available to dedicated punters on the sport of kings
🦄BetFred have a huge legacy as a bookmaker of the Done family, and now are considered the bonus kings in horse racing betting parlance. A great bookmaker for horse racing
Luke90 agreed with our assessment in their review of bet365 and had this to say "Definitely the best bookmaker out there with regards to prices and they give you best odds guaranteed from the day before which is a big one, it always used to be the deciding factor for me. They give odds in the without market for horse racing, not just without the favourite but without the front two."
Betway don't always fair so well for odds but their free bets club which includes horse racing is highly attractive and their top betting features include a range of tote options as well as a good all round betting experience.𓃲Read the full analysis of the best horse racing betting sites
The best tennis betting sites for UK users are:
🎾 bet365 excels at event coverage and market variety, while also offering live streaming of certain matches, in-play betting, a whole tonne of tennis related promotions, not to mention bet builder options and cash out. But what really singles out Bet365, plus a couple of more, against other tennis betting sites, is their retirement guarantee. You back a player who retires mid-match, you’ll get your stake back.🎃See the full analysis of top tennis betting sites here.
Our Tennis Specialist's View
- James Banting, Tipster competition assistant
🧜🎾 With unrivalled in-play betting options, Paddy Power is worthy of its position in the top 5 tennis betting sites with live streaming and cash out options too.
🐽🎾 Pub Sports is a strong contender in the best tennis betting sites list. Their live streaming of tennis matches, excellent bet builder option, and precise supporting statistics really make them stand out. Additionally, they offer outstanding coverage across numerous events. They may not have as many markets as our top two picks in terms of quantity, but for anyone looking to place bets on tennis, they are a brilliant choice.
𓂃🎾 YetiBet, albeit frequently underrated, is indeed a superb tennis betting site. The site offers the ability to stream live tennis matches, an excellent bet builder feature, and highly accurate supporting statistics.
♑🎾 The odds offered by Betfair are consistently outstanding, making it a top choice for a tennis betting site. Moreover, it provides the flexibility to switch to their exchange and offers the perk of live streaming matches with accompanying in-play statistics.
🌊Our research showed the top golf betting sites are:
ಌ⛳️ Bet on golf at William Hill: Top odds, 24/7 coverage, extensive markets. The best online betting brand for a perfect round.
William Hill has a great offering for golf punters, covering a wide range of events, good choice of markets, favourable each way terms and top in play betting.Read the full research for top golf betting sites.
Golf Editor's View
𓃲⛳️ Often the choice of the value seekers the Betfair exchange often has standout odds such is the make up of the betting, but to add to that, the range of markets for Golf betting can be outstanding, especially for the majors.
ꦛ⛳️ In Play betting is a key element of gambling on Golf and Paddy Power offer a huge range of options for the smart golf punter ensuring them inclusion in our best golf betting sites list
🌳⛳️ BetVictor is considered a leading golf betting site, offering comprehensive odds on the all events, allowing bets on any tournament player. It also provides various golf betting options, like Top Players and Match Bets.
𓃲⛳️ bet365 squeeze into the list of top golf betting sites thanks to always competitive odds, but just lack the flexibility of others on the list.
꧅JediScout is a fan of William Hill going by this recent top rated review "My go to bookie becasue they always get it. They treat me well and I love their knowledge of sport. If I could only use one sport bookmaker it would have to be WH."
In our analysis of the online bookmakers for motorsport betting and especially F1 betting we looked at range of markets, in play offering and good odds amongst other factors. 32Red came out as number one. You can read more about why in the full analysis of best betting sites for F1. The top F1 sites are
🏎️ 32Red๊ is the top F1 betting site, excelling in odds, market variety, and live betting. Alongside Formula1, it offers betting on Superbikes, NASCAR, Supercars and more. It truly is the best in motorsport betting.
ꦰ🏎️ For those seeking variety in markets, event coverage, and in-play betting, William Hill shines as an excellent F1 betting site. Over time, bettors can discover favourable odds, solidifying William Hill's status as one of the nation's leading destinations for motorsport betting.
ᩚᩚᩚᩚᩚᩚᩚᩚᩚ𒀱ᩚᩚᩚ🏎️ Bet365, is a good F1 betting site. They provide a wide range of betting options for F1, including numerous markets for qualifying rounds. Additionally, their live event cash out options are also quite commendable.
🃏🏎️ When searching for an F1 betting site, it is worth considering Betway, which stands out, although not many bookmakers offer specific promotions for motorsport. Betway provides excellent opportunities to capitalize on general promotions, making it a significant factor when weighing your options for motorsport betting.
🌸🏎️ 🏎️ GrosvenorSport impresses as an F1 betting site with its attractive design, user-friendly layout, superior odds, and an efficient search function helping fans instantly locate 'Lewis Hamilton', 'speedway', or 'Ducati' markets.
For detailed analysis into the best betting sites for other sports please visit the guides following these links
𒀰If you bet on multiple sports, you may want to choose your new bookmaker based more on the way you like to bet. Maybe there are certain types of bets you like to place, perhaps exchange or spread betting is more your thing or maybe you also like to gamble on casino games. Here we look at the best sites for each for each category
If you like to play casino games alongside placing bets on sports, you may be looking for a strong betting site that offers a solid casino option too. The betting sites appearing highest in our best casino sites listing are 32Red, Quinnbet and Kwiff. You can separately look at our list of best casino sites.
🎶The best sites for casino games are - Kwiff - 32Red - Quinnbet - Fitzdares - talkSPORTBet - BetVictor
Betting exchanges will always feature high up on our overall list of best betting sites as they offer good odds and don't restrict customer bets. Comparing them often comes down to the range of markets, degree of liquidity and rates of commission. If you are looking to start betting on an exchange site or are thinking of swopping sites, take a look at our detailed guide to UK betting exchanges.
The best betting exchanges are:
ꦺ🤝 Founded in 2000, Betfair operates the world's largest online betting exchange, offering sports betting and online casino, as well as a fixed odds sportsbook.
🐽🤝 Betdaq, an Irish gambling company founded in 2000, operates the world's second-largest online betting exchange and offers sports betting and online casino.
♚🤝 markets, a London-based, award-winning sports betting firm with modern approach to exchange betting offering huge market coverage.
♍🤝 Matchbook is a sports betting exchange prioritizing high-value returns and affordable commission rates, unique for offering exchange accumulators.
Sports spread betting sites are few and far between, perhaps because spread betting is a rather complicated and potentially risky way of betting online. If you are an experienced bettor and would like to try it then take a look at our guide to help you to choose the best sports spread betting site.
The best sports spread betting sites are:
✱📊 Sporting Index is a global leader in live sports betting. Founded in 1992 they offer exhilarating sports spread betting experience to a worldwide customer base.
ꦺ📊 UK-based Spreadex offers sports and financial spread betting, sports fixed odds betting, and casino betting services in one platform.
Cash out provides users with the option of cancelling all or part of their bet before the bet is completed, in the return for a pay out. This provides bettors with flexibility. bet365 hits the top of the list here due to its flexibility with auto cash management and edit my bet options. Read our full analysis of cash out betting sites.
The best cash out betting sites are:
▨💸 Bet365, a renowned cash out betting site, provides flexible betting options, empowering bettors to cash out entirely or partially pre-settlement, depending on the event. They even feature an Auto Cash Out option when values reach certain thresholds, as well as pool betting with the Colossus Cash Out.
- Steve Madgwick, Editor-in-chief
🤪💸 Spreadex is a versatile cash out betting site that allows users to settle bets early for profit or loss reduction. It offers one-click or partial Cash Out options for fixed odds singles and multiples, available on mobile and tablet. Auto-cash out is also provided for sports spread bets.
🔥💸 Ladbrokes is a versatile cash out betting site offering this option in numerous sports like horse racing, football, and tennis among others, subject to specific conditions like time delay and eligibility.
෴💸 BetVictor is a top cash out betting site. It offers early bet settlement across sports like football, tennis, and more, ensuring a secured payout. It even allows partial cash out.
💞💸 Use Coral as your cash out betting site. Enjoy the flexibility of cashing out pre-match or in-play singles and multiples whenever an offer is present. Keep in mind, only win singles and multiples, minus each-way bets, qualify for outright tournament cash outs, and US Horse Racing is excluded.
🍸OLBG User Liveruz confirmed these findings with their review "They have the best odds options and odds are pretty good. But probably the best of bet365 is the cash-out system. It is definitely the best as you can cash out at anytime"
Bet builder, sometimes called request a bet has been growing in popularity amongst sports bettors in recent years. It provides the opportunity to combine different outcomes into one bet. Similar to an accumulator bet, it is possible to build a bet with large odds in an attempt to win big off a small stake. There are now in play bet builders too.♓Read all about this and the best bookies for placing bet builders.
The best bet builder bookmakers are
ﷺ🔨⚽️ 🪜 Bet365, with its vast selection and pricing, is a premier bet builder betting site. Unlike others, Bet365 extends its bet builder feature to sports like tennis, rugby, and basketball, not just football. It supports multiples for accumulator fans, offers in-play betting, and cash out on all selections.
๊OLBG News Editor & Man City Season Ticket Holder
- Jake Ashton, Senior news editor
🔯🔨⚽️ 🪜 BetVictor shines as a bet builder betting site, providing a diverse selection including sports like boxing, snooker, and NFL. Users can customize, use ready-made bets or make slight tweaks. For any extra needs, you can tweet BetVictor for a prospective price update on their site.
♐🔨⚽️ 🪜 In all our assessments, Unibet stands out as the leading bet builder betting site, offering the most competitive odds. Moreover, it allows you to include up to 12 selections in each builder, which lets you customize your bets down to the smallest detail to meet your specific needs.
🉐🔨⚽️ 🪜 Betfair, a superior bet builder betting site, presents an array of markets covering various sports such as golf and tennis, as well as American major leagues like the NFL and NBA. Users have the flexibility to opt for a Same Game Multi or OOT (Odds On That) if they prefer using one of the top-rated Exchange betting platforms, the latter option allows users to place bets that were previously created on request.
🐻🔨⚽️ 🪜 Paddy Power, a leading bet builder betting site, boasts the #whatodds feature which empowers bettors to request unique bet builders if not already available, apart from the sportsbook's pre-set options. If you opt to create your bet builder with four or more choices, and one selection disappoints, Paddy Power commits to refund your stake in the form of a free bet.
The service provided for in play betting varies greatly from site to site, with some not even providing it at all. This form of betting is now the most popular, with bookmakers taking the majority of their UK betting activity on in play football markets. bet365 advertise that they are all about the in play and our review backs that up.൲Read the full analysis of the best in play betting sites.
The best bookmakers for in play betting are:
༺🔄🏃The clear winner, Bet365, excels as your perfect partner for in-play betting. It offers an extensive variety of sports markets and ensures a user-friendly experience, catering to a range of sports like basketball, football, and tennis. The site is devoid of confusing ads or pop-ups, instead, it provides clear odds. If you are new to in-play betting, Bet365 is undoubtedly the top option.
Exchange Trader and In-Play Specialist
- Nigel Skinner, Blog content manager
ꦬ🔄🏃 VirginBet maintains a straightforward and uncomplicated approach to in-play betting which is certainly a winner. They focus less on graphics and more on offering competitive odds across a wide variety of markets. They also provide easily accessible links to live streaming which makes them an outstanding choice as an in-play betting site.
🦹🔄🏃 Explore niche sports and diverse markets conveniently with Parimatch's in-play tab, making them a leading in-play betting site. They stand out with their amazing in-play boosts and promotions.
♛🔄🏃 Experience the thrill of in-play betting with BoyleSports! Savor the excitement as they keep pace with the rapid flow of the game. Even though they offer limited live streams, their extensive pre-match and in-play markets, exceptional cash out options, and their quick settlements more than make up for it, making them a notable in-play betting site.
🔯🔄🏃 Coral's in-play betting is transformative! While they may not offer a wide variety of markets, they compensate by covering a broad spectrum of sports and offering a remarkable live betting experience. They offer an abundance of live streams, up-to-the-minute statistics, and a live tracker. We commend the Coral in-play betting site for their comprehensive package.
If you bet regularly on horse racing then you will know how important best odds guaranteed is. What is available, the terms and conditions attached and when you can and can't get access to it vary greatly by bookmaker.ꦯIf you use best odds guaranteed then you should read our full guide here.
The best bookmakers for best odds guaranteed are:
🌠🔝🏇 VBet tops the list of best odds guaranteed bookies in the UK, offering unmatched rates on horse racing in the UK and Ireland. Beneficially, its service starts at midnight, without a cap on additional winnings, and can be used in multiples.
- Darren Brett, Tipster competition manager
꧃🔝🏇 Bet365, a leading name in the industry, offers an exceptional service that stands out among best odds guaranteed bookies. Notably, they do not have any restrictions on capped benefits and proudly extend the Best Odds Guaranteed feature to greyhound racing in addition to horse racing. However, the option to add selections into multiples is not available.
꧙🔝🏇 BetVictor, with its user-friendly interface, stands out among the best odds guaranteed bookies. They provide the Best Odds Guaranteed for UK and Irish horses, as well as greyhounds, applicable even to multiple bets. What makes them a top 5 choice is their advantageous offer of Best Odds Guaranteed from 9 am, along with a cap on benefits of £25,000.
𒁃🔝🏇 Parimatch, one of the best odds guaranteed bookies, provides punters with UK and Irish horse racing, greyhounds, and numerous combinations. They set their cutoff at 9 am and establish a restriction at £25,000.
𒁏🔝🏇 As a comparatively new entrant in the industry, TalkSportBet is quickly competing with the best odds guaranteed bookies by providing a superb sportsbook. Similar to Parimatch and BetVictor, TalkSportBet also offers Best Odds Guaranteed on horse racing and greyhounds across Ireland, along with a cap of £25,000, available from 9 am.
Free bets are well known as an incentive for people to open a new betting account but some bookmakers also offer them regularly after sign up.In our guide to free bet clubs we explain all.
The best weekly free bet clubs are:
♍💰🎁 VirginBet's best free bets club is engineered around accumulators, or accas with a simple to follow qualification process.
What Expert Says
𓆉💰🎁 QuinnBet features one of the most unique promotions which is a part of the best Free bets clubs. This weekly reward provides bettors the chance to formulate their own bet using the "create a bet" feature.
𓆏💰🎁 When searching for the best free bets clubs, it is undeniable that FAFABet outshines most with their daily loyalty promotions. Unlike others that mainly rely on weekly offers, FAFABet can award your account with a free bet daily.
ℱ💰🎁 The BetVictor Loyalty Club is one of the best Free Bets clubs offering consistent free bets across any sports to its regular users.
🍰💰🎁 Kwiff is known for offering one of the best Free Bets Clubs, particularly within the realm of football. As you become a loyal user of Kwiff, the rewards increase. In essence, the Free Bets Club is Kwiff's way of generously acknowledging both newcomers and seasoned bettors.
ꦅFor detailed analysis of the best bookies by other categories please follow the links to check out these guides on the best betting sites for
꧅The best new online bookmakers will likely appeal to those who have tried many betting sites before. These are the best rated online bookmakers that have been more recently added to OLBG. This list of online bookmakers UK is updated all the time with new bookmakers being added every week.
ꦇSome of these betting sites may not consider themselves as new bookies as they have all been established a good length of time either in the UK or elsewhere, but users may see them as being a new bookie compared to some of the bookmakers which have been around for decades.
ꦗYou can filter the above list by hitting the NEW tab, you will then see betting sites listed in order of the latest added to the site first.
Best new online bookmakers are
𓂃The editorial process for each review is detailed and thorough, the full process takes a minimum of a month from start to finish and involves more than 10 experienced reviewers along with dozens of regular sports bettors. This is a breakdown of our review and rating policy.
ඣOne of our experienced in house writers will spend a minimum of two weeks reviewing a betting site, placing a minimum of 10 bets (often more) and trying out different sports, markets and features. All of our reviewers have bet online for over 10 years and at numerous betting sites, allowing them to compare and contrast with their own personal experiences.
🐽These are some of the factors which our in house team review for each betting site we list at OLBG
🌳During weeks three and four, the members of our 10 strong review panel will test out the site and along with our main reviewer, provide a rating out of 5 stars. These form the base rating for the betting site. The panel will also review what was written by the initial reviewer and add their own feedback to improve the content, spot anything the reviewer may have missed or just highlight areas they are particularly impressed with (or not!). This is extremely valuable as each member of the panel will have a different way of betting, different sports, bet types, markets they like to bet on. During this stage we conduct fact checking and editing too.
𓆉Once we have a full written review and a base rating from the panel, the OLBG members are then encouraged to try out a new betting side and provide their rating and feedback.
๊At OLBG we gather reviews and ratings for all uk licensed bookies from regular sports bettors so that you can compare and understand which betting sites may be best for you. You can read through the hundreds of bookmaker reviews and see what real users say about the bookies which they use. Reading real life experiences is the best way to learn about which online betting sites may be best for you.
ﷺOur members are asked to rate each of the out of 5. You will see that we have listed 100s of reviews for UK Sportsbooks and we add new betting sites all the time. The most popular bookmaker reviewed has over 1000 ratings and at the time of writing a score of 4.4/5. This is the average rating for this betting site from all the user reviews.
If you go to the specific bookmaker page, for example bet 365 bookmaker review🅠 you will be able to read each of the individual reviews which make up this rating. You will see for this bookmaker that most of the reviews are 5 star.
ౠWe publish all betting site reviews unedited as long as they do not contain any swearing, potentially libellous content or individual specific dispute content. Where users have individual and specific disputes with online bookmakers we feel that they should discuss these direct with the bookie, rather than creating a review. OLBG has always been happy to offer help and advice in dealing with such disputes
꧒There are many discussions on our forums where fellow members also offer their help and advice. We do however always encourage intital dialogue with the bookmaker concerned. , they are the independent betting adjudication service to go to when users dont feel that their complaint has been resolved by talking directly with the bookmaker.
꧋We recommend only signing up with UK licensed betting sites if you are from the UK, so you will always have a method of resolving a dispute.
🅺We update every review every month. We read every single new member review and this helps us to understand if a site has improved or changed. We can use this recent feedback to update the core review content.
ꦅWe will also regularly ask the operator if they have made any significant changes or improvements and update the review accordingly. If any of these changes are significantly large such as a site redesign or a major new sport being added, then that will trigger a full new review process and we will re assess the bookmaker, going back to step 1.
♏You can be confident that his rigorous process is carried out with all bookmaker reviews.
🙈We contrast and compare the top bookmakers in detailed comparison guides covering the best sites for different sports and bet types. This is where we can highlight findings from our detailed reviews and the review team can work together to discuss which operators come out on top and which ones don't make the grade.
💝So altogether this ads up to 100s of hours of work by dozens of experts, all to help you to find your next betting site.
🎐We have reviewed all the bookmaker reviews submitted to OLBG to try to understand why our members may rate a UK betting site highly. These are some of the key reasons.
🍌These are some of the key reasons given by OLBG members for giving low bookmaker review ratings.
ꦺOLBG has an industry leading Trustpilot rating of 4.6 from over 800 reviews. .
🦩The content around our reviews including the editorial content on this page has been created by an experienced team of expert online sports bettors. Here is a bit more about them, what they look for in a top betting site and their current favourite sites for their own betting.
Tipster competition manager
Tipster competition assistant
🅷When I am planning to bet on any US sports, mainly betting on the NHL, I head to 10Bet who I have found not to only have very competitive odds but also a great coverage of European leagues too. When it comes to betting on horses, it is usually the Betfair exchange where I head, as someone who the majority of the time plays the place market it’s an ideal platform for doing so. For the football, the Accumulator Bonus is great at bet365 which attracts me to them for that, also I rate their App as one of the best available which makes placing and keeping track of your bets very easy.
🧸My first port of call is the Betfair Exchange, I tend not to back favourites and find the prices on offer on outsiders and the ability to bet place only suitable for my betting life. I always check the exchange prices against the spread betting prices on offer from Spreadex and Sporting Index and whichever gives me the best value for my money is where I place my bet.
🐻I use Bet365 because of their bet builders. Being able to pick my own selections in bet builders and then being able to double them with other bet builders means massive odds selections!
🌌I use bookmakers with a good app. bet365, BetVictor and SBK fit the bill and I use Betway for esports betting
- Sam Darkens, Commercial manager and betting industry expert
💞Betfair is my first choice destination for most things betting. I enjoy the flexibility of using the exchange, and the convenience of switching to the sportsbook for adequate odds on football and snooker when looking to consider accumulators. I am excited to be a new Fitzdares customer which I use for Horse Racing.
ꦉI'm always looking for the best odds so have accounts with over 20 bookies. As I bet mostly on horse racing, best odds guaranteed is really important.
- Richard Moffat, Ceo & gambling industry expert
As well as the experience of working within the sports betting industry for so long, all our contributors are keen sports bettors themselves so they each have many years experience of betting with multiple online betting sites. You can read more about our writers and our editorial policy on our About Us Page.
💯We recommend that if you are looking for a new betting site to open you consider the following factors. How do you determine if your next new online bookie is
ಞWith each new online bookmaker we review, we go through each of these areas in detail as we form our review.
💞There are over 80 online bookmakers licensed to operate in the UK. We only list UK licensed bookmakers to UK traffic on this site and if you live in the UK we would advise that you dont bet with any bookmakers which arent licensed here.
🔥If you live outside the UK or are visiting another country where you plan to bet online, we advise that if gambling is regulated in that region that you only bet with locally licensed operators. We have separate pages for such trusted sites here
For the US we also have separate state pages as sports betting is licensed on a state by state basis. For example NJ sports betting sites or Michigan sports betting sites.
🌼Non licensed betting sites may not adhere to the strict regulations laid down by the Gambling Commission and you may have trouble if you ever have a dispute with them. We list the main ones on this page and you can check if betting sites hold a license at the Gambling Commission website.
♐We don't list every licensed UK bookmaker on this page. Some we don't consider to be trustworthy and reliable. This could be for a number of reasons including failing to pay what is owed, changing terms and conditions, having a poor record of customer service.
♉We prefer to list bookmakers along with the poor reviews where there we have seen that customers have had bad experiences. However sometimes the bookmakers are so poor in terms of trust that we don’t list them at all.
💛There are many new online bookies, some very small companies investing in growing a business in the UK. There are risks betting with small companies as they could potentialy come into cash flow problems. However if they are registered with the UK Gambling Commission then there will be certain critiera they need to meet to ensure that they can pay out their customers. The risk is lower with larger more established companies.
🦂Whilst some bookmakers on this page may not be well known in the UK, they may be long established global businesses. Our reviews will tell you more.
🀅Whilst we have to mention it as a risk, it is though very rare for bookmakers to close and not honour bets. Recent closures of bookies have typically been where other bookmakers have bought them out. Typically with these betting sites, balances have been returned to customers and bets have been paid out.
🎀📢 Unlicensed bookies are promising but risky! 💰🎲 Small companies might struggle with cash flow. Make sure they're registered with the UK Gambling Commission! ✅ Larger, more established and legally operating companies = Less risk. Check out our reviews for more info! 📚
♒However there have been occasions where ante post (long term market) bets have been cancelled and stakes returned. This of course can be extremely bad for punters who have obtained great value prices on events far into the future. We recommend that you are cautious about which betting sites you use to place your ante post bets. Do so with a bookmaker which is larger and less likely to go out of business or be taken over. Or even better, consider splitting your bet around several betting sites.
🌳So rather than say have £20 with one bookmaker, make 4 £5 bets with different bookies. This same advice is often made by our members when users are discussing how to avoid having their stakes limited by bookies.
🥀The best way to see this is from user experience. This is why we have collected over 500 user reviews across the different UK betting sites from the members here at OLBG. Read their experiences and how they rate each of the bookies before deciding if you will open a new account with that online bookmaker. Our users will often talk about their experiences with customer services and how any issues they had were dealt with.
💛We have spent hundreds of hours trawling through terms and conditions, withdrawal policies, depositing terms and so on for each of the betting sites we list, so that we can provide you with all the details. Some bookmakers do make charges for certain withdrawals.
♕Some hit you with charges for not using your account (be careful here as some conditions can eventually clean out your funds if left for 6 months +). We dont want to scare you as most the bookmakers we list have fair terms and conditions and dont go too far away from what would be industry standards. However there are a few to watch out for.
ꦗ🧐🔎 Spent 100s of hours to provide you with detailed info about betting sites' T&Cs, withdrawal policies, hidden charges, etc. 📚📖 Check our reviews before opening your next betting account! 🏧💵 Stay informed & bet smart! 🎲💡
൩Our users may well have highlighted any in their reviews, or our researches will have found some in their hours of painstaking research. As part of our process we also look at other review sites such as trust pilot to identify any areas where customers aren’t happy with their bookmakers. Of course this also helps us to see positives and reasons why you may want to consider betting with the bookie being reviewed.
🍒Check our bookmaker reviews before opening your next betting account to see if there are any terms and conditions, a good range of payment methods, charges or withdrawal policies which you should look out for. If you have found something we haven’t highlighted then please let us know through adding a review. You can join OLBG for free if you aren’t yet a member and review all the bookmakers listed here.
♋Think about what you want from your bookmaker and read the reviews to find users who have found that. Ask yourself, why would I open an account with this bookmaker AND bet with them regularly? That is the key.
♕This page and the accompanying detailed guides are packed full of information to help you to find the best betting site for your needs. Opening lots of accounts and trying them out is an alternative to reading our guides and we are aware that some people may wish to do this and take advantage of the welcome offers available.
Most betting sites provide a welcome offer when you register an account with them. This is sometimes called a free bet or a bonus. We discuss these in more detail on our free bets page 🌱but for your convenience here are some of the best betting sites offers available now.
♛Make sure you are familiar with the terms and conditions when you register with an online bookmaker. Here is a selection of questions you should consider when looking through online bookmaker terms and conditions and particularly when assessing the customer offers available.
🅠It may be that you have been quite happy with your existing online betting site but would like a change. Maybe you want to try a similar site to see if you prefer betting elsewhere, maybe you have had issues with your existing bookmaker.
♏ In recent times it has been common that people have been asked for proof of affordability and rather than provide such documents have looked elsewhere to bet. For whatever reasons, we are seeing many people looking for a similar bookmaker to the one they have. So here we try to answer some of those questions.
🐠William Hill is a popular high street betting shop that has developed a great online offering. If you are looking for a strong UK brand then a similar offering is available with Ladbrokes or Betfred.
♔Betfair differs from many other UK betting sites as it also has the betting exchange offering. If you are looking for a similar betting exchange to Betfair then we would recommend Matchbook or SMarkets. They are both good alternatives for the exchange. If you bet on fixed odds and are looking for an online sportsbook offering then a similar site would be bet365 or BetVictor.
﷽As a well known UK high street bookmaker with a reputation for good customer service, trust and reliability we would suggest that William Hill would be a similar alternative to Ladbrokes.
ওbet365 is such a popular online bookmaker that many sports bettors are on the look out for a similar site to bet365 or a better site than bet365. If you are looking for a large UK focused online bookmaker which provides good odds, a great range of markets and top in play betting then we would say that BetVictor is a similar site to bet365.
✤Here we look at each step of the process you will need to go through before opening your new account and help you with any questions you may have.
🐎The minimum deposit is often £5 but for some bookies it can be a lot higher. Check out our review pages for information on minimum deposit amounts for online betting sites. As well as varying by bookmaker this can also vary by deposit method used.
𓃲Bookmakers will normally return any winnings to the same card or payment method used to deposit unless instructed otherwise. Sometimes you will be asked to provide details to help the online bookmakers comply with money laundering regulations. Please understand that the online bookmakers are not being difficult, they are simply following legal guidelines. This will be even more likely to happen if you choose to withdraw to a different payment method than you used to deposit.
🐈A debit card is the most common deposit method for online betting sites, this is a straight transfer from a UK bank account. Bookmakers or any gambling companies are no longer allowed to accept credit cards as a deposit method.
𝓀Most UK bookies accept PayPal which is the most popular e-wallet with sports bettors. Some people like to use it to keep betting transactions off their bank statements, others find it a much faster way to deposit in and out of betting sites. Be aware that using PayPal could exclude you from welcome offers with some bookies.
✅Many of the larger online betting sites support Apple Pay and it's like to be available on more sites soon. Deposit and withdrawal times will be the same as the bank cards being used through Apple Pay.
🔯Skrill is an alternative to PayPal. Used to be known as Mneybookers, this has always been a popular payment method for online gamblers. and is accepted at most sites.
♎These are prepaid cards which can be used to fund online betting accounts. Fees aren't charged for deposits and so these are a popular way to fund online accounts for those who don't use bank cards.
ꦚTake a look at the reviews for each bookmaker by clicking on the link in the above list where we will detail all the deposit methods available for each site.
🔯With most online bookmakers listed here you may be able to easily transfer money between the bookies other products such as poker, casino and bingo. Transferring money between accounts is often very simple and if you only want to play the sportsbook you can just ignore this function.
ꦦMany people use payment providers such as Skrill (formerly Moneybookers) for depositing into, and withdrawing from online bookmakers, as these can be faster, more convenient than bank or credit cards. However sometimes using these methods may exclude you from bookmakers welcome offers. If so this will be mentioned in the terms and conditions of the welcome offer. For more info on which payment methods are accepted by which bookmakers please read through our bookmaker reviews.
ᩚᩚᩚᩚᩚᩚᩚᩚᩚ𒀱ᩚᩚᩚIn recent years the regulations for bookmakers have tightened as the have looked to increase the protection of the user. This is fantastic news for the industry and all who use online betting sites but you need to be aware that you may have some small inconveniences when trying to open a new online betting site or if you are wanting to place large bets with a bookmaker. ID verification is very strict and sometimes you may be asked to send off copies of documents for ID and address verification.
🌺Also if you are placing large bets and or making large deposits then online betting sites have a responsibility to ensure that you can afford to do so. You may be asked affordability checks such as showing your pay slips and or you may be asked for proof of funds for money laundering checks. Don't take such requests personally, all licensed online bookies must follow these regulations or they can face huge fines.
Here are some common tips to help you with gambling responsibily online. For more information take a look at our detailed responsible gambling guide.
𓄧You will have seen this slogan used by online bookmakers frequently over recent years. It is trying to get across the serious point that if you aren't enjoying gambling you should stop immediately. You can use a process of self evaluation to help you to understand if you have a gambling problem.
♊If you do believe that you have a problem then there is always someone to talk to at . They can offer great advice including helping you to self exclude. There is a valuable service called which allows you to self exclude from all betting companies signed up to the program for a period of your choice. All UK licensed bookmakers listed on this site will be part of the GamStop programme. For this reason (and many others) you should never join betting sites not GamStop.
🍌We strongly recommend that you record your gambling and set yourself limits. Only bet what you can afford to lose. Online betting sites have started to offer a number of tools to help you with this including
🍬Using playing time notifications to remind you how long you have been gambling and when to stop is a useful tool and so is setting a specific loss amount you are happy with in advance.
🍨Online betting has been growing at a great rate in recent years, at the expense of high street betting shops. The Covid pandemic results in betting shop closures and as sports returned, sports bettors only had one choice if they wanted a bet and that was online.
𝓡Many who hadn't already opened online betting accounts did so during this period, experiencing the benefits of betting by mobile phone via sites or apps. Once betting shops re opened, many had already experienced enough to stick with online betting.
🎀The best betting sites for betting via mobile or app are
The BetVictor mobile betting app provides versatile sports coverage with exclusive betting app features. Betfair is far easier to use via mobile app than site and Matchbook is a great alternative exchange which also has a highly rated mobile offering. Read our full analysis of the best betting apps.
🌳Most UK high streets have one or more betting shops but they have been in decline as online gambling has grown. As of March 2020 there were 7,683 UK betting shops, down from 8,800 in March 2017 and 9,128 in March 2012 ().
🔯More and more people are becoming aware of the benefits of betting online but plenty still mix this with visits to the local bookies or even exclusively use the high street shop. These are the biggest high street bookies by the number of shops they run.
🀅The latest figures available from Statista are from 2019 and show the declines since 2012. Keep in mind there has been further decline in total shops between 2019 (8,320 shops) and 2020 (7,683 shops)
♐If you are new to online betting, perhaps previously using high street betting shops to place your bets, then we recommend one of these better known brands for your first online betting account.
✤These betting sites are all easy to use, offer a good range of betting opportunities, a good range of deposit methods, great customer service and an all round easy online betting experience. Make them your first port of call and once you are used to betting online, take a look around at other alternatives based on what sports you like to bet on or types of bet you like to place.
FAQs about Online Bookmakers
ꦬbet365 is the highest rated sports betting site licensed in the UK according to the OLBG user ratings. The betting sites on this page are ordered by their user ratings so you can see the full list from highest rated to lowest rated.
♕New betting sites are starting up all the time and you can see which are good by looking at the user reviews & ratings at OLBG. Our in house team also review all new bookmakers in detail before we add them to the site. So read their reviews too by clicking on the links on this page.
The biggest online bookmaker in the World is thought to be bet365. The company claims to have the Worlds largest online gambling community with a reported 35million + customers. Based on global revenue of all betting brands controlled, Entain (includes Ladbrokes, Coral, Bwin) is larger with Flutter (includes Paddy Power, Betfair) next largest. 💙The big three bookmakers in the UK of Ladbrokes, Coral and William Hill are often referred to being the largest due to having the most retail outlets (high street betting shops).
🌠It is rare for an online betting site not to offer a welcome bonus to encourage customers to sign up. You can see a full list of offers on our free bets page.
𒐪We actually time this as part of our review of all new bookmakers we add to OLBG. Typically it takes between 2 and 5 minutes to complete the online registration and deposit funds and place our first bet. This can be delayed if the bookmaker needs to verify identification or funds.
🌄Typically not much more than your name, address and payment details. This is why it is so quick and easy to open an online betting account. The exception though is if paperwork is required to verify your identity. This is understandable though and should be expected on occasions by customers. Bookmakers have very strict ID verification, money laundering and affordability checks which they must adhere to.
🐼For every single bookmaker listed on OLBG we also list all the deposit methods available. Just go to the review page to find out. The vast majority of UK customers deposit funds through debit cards. Many bookmakers do also accept other online payment methods such as PayPal and Skrill. Bookmakers are not allowed to accept credit cards as a deposit method. Make sure you check any welcome offer terms and conditions as the use of some payment methods may mean that you don't qualify for a free bet or bonus.
🌃According to OLBG ratings, bet365 is the most trusted UK betting site. According to trust pilot ratings 10bet has the highest trust rating followed by BetVictor.
♌When looking for the best betting site for you, the key areas to consider are
🥃The quick summary and conclusion from all our analysis is that these are the best betting sites in each category.
𒅌Want to learn more about online betting sites? OLBG is packed through of guides to help you to learn more and find the best sites for you to use. Here are some of the most relevant guides not already mentioned for further reading.
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